Retail Insights Data Analyst

3 weeks ago

Dublin, Dublin City, Ireland CPM Ireland Full time

This range is provided by CPM Ireland. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CPM Ireland is Ireland's leading field sales marketing agency working with blue chip clients across FMCG, Telecoms, On-Trade and Utilities sectors. We deploy market leading technology and data tools to enable our clients achieve optimum performance and deployment of available resources.

CPM Ireland seeks a strategic Data & Insights Analyst to lead the next generation of innovation across our business and its delivery for our clients. Consulting with external clients to ensure they optimise performance through our various tools and platforms. Transforming numbers and data, creating insight to ensure the best strategy is utilised in maximising return on investment for our clients within all our channels.

As a Data & Insights Analyst, you will have a strong team ethic and the ability to work in a fast paced, dynamic team and agency environment. You will be confident to share your work outputs and recommendations with both internal and external clients, maintaining day to day relationships with these stakeholders.

Responsibilities
  • Working on multiple data sources and systems to produce relevant data-driven insight
  • Working alongside commercial and client groups to understand their markets, category and consumer dynamics/data (e.g., EPOS, TGI, GfK)
  • Using various data analysis tools and techniques to create insight and added value to our clients to meet their business objectives
  • Presenting actionable insights to internal teams and clients
  • Delivering insight to drive behavioural and business change
  • Constructing data models to evaluate marketing success e.g. ROI
  • Taking and interpreting a brief, shaping and delivering the analytical solution, taking accountability for the end-to-end delivery of any analysis
Requirements
  • A growth mindset
  • A love of data and enjoy translating data into actionable insights
  • Experience working in a fast-paced environment, understanding the importance of a dynamic and strong team ethic
  • Have client facing experience and the ability to work on your own initiative
  • The ability to have commercial conversations and build instant rapport
  • The ability to interpret and summarise data, creating compelling insights presented clearly and impactfully using MS PowerPoint, Word, Power BI or Tableau
  • Excellent communication skills with the ability to present complex data in a clear manner at all levels within the organisation using online systems, Microsoft reporting tools, Word or PowerPoint
  • Proven experience of being able to manipulate large volumes of data using a variety of technology & techniques, including SQL, Azzure, Alteryx & Excel
  • Field, shopper, experiential & digital marketing disciplines & tactics (desirable but not essential)
  • Knowledge of how retailers, brands & SMEs generate profitable sales (desirable but not essential)
  • Mathematical, statistical, economic or marketing qualifications (desirable but not essential)
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Accounting/Auditing
Industries
  • IT Services and IT Consulting

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Location: Dublin, County Dublin, Ireland

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