Head of Marketing

3 weeks ago

Dublin, Dublin City, Ireland Crédit Agricole Group Full time

Duties and Responsibilities

Below duties & responsibilities will need to be closely aligned with internal DDM/Sales teams – including bringing full support to DDM/Sales teams to support Partners, while fully leveraging initiatives already in place.

Market understanding
  • Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
  • Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create reports on market trends.
  • Demonstrate a deep understanding and mapping of Partners and end-customers' expectations and competitors' reviews. This includes but is not limited to:
  • Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.
  • Conduct benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports.
  • Collaborate with European / local market research agencies and purchase research studies on specific topics related to the company business.
Product innovation
  • Design CACI's mid-term overarching product innovation roadmap in close collaboration with internal DDM/Sales Teams and Partners. This includes:
  • Distinguishing between (i) core offer – CPI / Lifestyle / GAP, (ii) new eligible products – e.g., mobility and smart products, (iii) assistance add-ons, all in full compliance with the underwriting policy of the company.
  • On a Partner-by-Partner basis and in close collaboration with DDM/Sales teams:
  • Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding, including end-to-end product design in collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.
  • Lead project management on feasibility studies of proposed new products across functions, including legal, risk, compliance, actuarial, underwriting operations.
  • Lead project management on product documentation / marketing pitches, registration, working closely with compliance teams.
Support to Distribution

In close collaboration with internal DDM/Sales teams / Partners:

  • Assess needs for sales animation/engagement /training /marketing support at Partners / Prospects.
  • Design, propose, and implement relevant material / programs to promote existing and new products, including:
  • Training kits, F2F training sessions, webinars, POS material, storytelling pitches, sales pitches.
  • Overarching project management involving CACI and Group key functions when needed (Business Units and Service Units).

Measure impact of proposed campaigns through a set of KPIs.

CACI Commercial / Communication material
  • Build CACI corporate presentation template / tender pitch.
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