Trade Marketing Manager

2 days ago

Dublin, Dublin City, Ireland Avature Full time

This role focuses on two key areas of the business, Trade Marketing and Business Development, with the aim of developing the make-up category from an O & O perspective, executing best in class, market share winning plans in collaboration with our retailers, whilst customer centricity remains at the heart of everything we do. The role aims to accelerate collaboration internally & externally to ultimately challenge & strategise our business plans, whilst always representing our customer's voice. A Trade Marketing Manager works across several functions; all adding to a varied portfolio of stakeholders to engage and influence. You will lead the Irish Market, making strategic decisions from a Trade Marketing and Business Development perspective to drive the make-up business and in turn business growth. You will collaborate extensively with various stakeholders, including agencies, customers, our Commercial team, and UK counterparts.

A DAY IN THE LIFEBrand Management & Marketing:
  1. Drive O & O animation of CPD's Make-up brands in Ireland
  2. Define the local brand strategy in line with the UK brand plans working with UK brand teams
  3. Manage A&P budget, end to end POS production & execution
  4. Manage all launches (classification, animation & activations, communication to NAMs, tracking)
  5. Manage POS vendors to design and deliver POS & manage POS critical path
  6. Manage media plan in collaboration with UK brand teams
  7. Ensure promo plans & launch timings are aligned to media plan
  8. PR liaison – to Advocacy teams
Business Development locally:
  1. Develop category O&O strategies for Irish market in collaboration with UK & develop full understanding of category performance
  2. Implement GTM strategy for CPD in Ireland
  3. Euro pricing strategy & RGM initiatives and full Valo process for € pricing
  4. Collaboration with BDT and Category teams for O&O key priorities for elevation in retailers.
  5. Governs promotional plans by account
  6. Validates customer forecasts monthly by brand including NPD (BFGs)
  7. Defines optimal product range by channel O&O, tracks distribution & e-merch KPI's
  8. Conducts customer annual Trade Day presentations
  9. Ensures annual budget planning process is localised & executed as per deadlines (NAMs handbook & category guidelines)
  10. Reports monthly on account EPOS & market share evolution
YOU HAVEStakeholder Management Skills
  1. Ability to engage and positively influence internal & external stakeholders.
  2. Ability to manage upwards.
  3. Experience interacting with FMCG customers is an advantage.
  4. Review and improve processes and share best practice with the wider team.
  5. Be able to effectively communicate with stakeholders at all levels and simplify complex messages.
  6. Be able to co-ordinate planning topics with your Mancom and brand team.
Strong numeracy and organizational skills
  1. Strong numeracy skills to aid sales and category analysis.
  2. Highly organized, and capable of prioritizing and managing deadlines within a fast-paced environment.
Creative
  1. Be able to adapt global campaigns and POS for Irish retailers
  2. Be able to deliver marketing leading in-store POS and category elevation representing our portfolio brands and campaigns locally
WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like profit share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €41 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

L'Oréal's Consumer Products Division's mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, pharmacies and retail stores). The division is the spearhead of the group's quest to win over a further billion consumers. The Consumer Products Division includes popular brand such as L'Oréal Paris, NYX PMU, Garnier, Maybelline & Essie.

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.

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