Trade Marketing Director

22 hours ago


Dublin, Dublin City, Ireland Avature Full time
About the Job

The primary objective of this role is to develop and execute trade marketing strategies that drive business growth and increase market share in the Irish market. This involves collaborating with various stakeholders, including agencies, customers, and internal teams.

Key Responsibilities:
  1. Drive O&O animation of CPD's Make-up brands in Ireland.
  2. Define the local brand strategy in line with the UK brand plans working with UK brand teams.
  3. Manage A&P budget, end-to-end POS production & execution.
  4. Manage all launches (classification, animation & activations, communication to NAMs, tracking).
  5. Manage POS vendors to design and deliver POS & manage POS critical path.
  6. Manage media plan in collaboration with UK brand teams.
  7. Ensure promo plans & launch timings are aligned to media plan.
  8. PR liaison – to Advocacy teams.
Requirements:
  • Ability to engage and positively influence internal & external stakeholders.
  • Ability to manage upwards.
  • Experience interacting with FMCG customers is an advantage.
  • Review and improve processes and share best practice with the wider team.
  • Be able to effectively communicate with stakeholders at all levels and simplify complex messages.


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