STRATEGY AND PLANNING MANAGER: Distribution Partner

2 weeks ago

Dublin, Dublin City, Ireland Red Bull Full time

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STRATEGY AND PLANNING MANAGER: Distribution Partner, Dublin

Client: Red Bull

Location: Dublin, Ireland

Job Category: Other

-

EU work permit required: Yes

Job Reference:

22864b1c35c7

Job Views:

11

Posted:

Expiry Date:

Job Description:

This role is central to the development of the RedBull brand growth ambitions within the Irish market. The Strategy and Planning Manager will coordinate and project manage all trade-led marketing activities. They are responsible for developing and coordinating the sales, trade marketing & insights teams to deliver the RedBull growth strategy while maintaining the brand personality & values. The successful candidate will bring strong leadership skills to deliver all communication channels (internal, trade & shopper), coordinate effectively between marketing and sales, oversee POS development and implementation, and lead the execution of the market plan via Key Accounts and Field Sales teams. They will also analyze sales data to generate insights and deliver Category Management projects.

Responsibilities:

  • Support the Off Premise Manager to create the strategic vision for market growth.
  • Translate global strategy to the local market and ensure its execution.
  • Develop trade marketing strategies and recommend activities with commercial backing, aligning with brand guidelines.
  • Create and develop communication channels to support RedBull initiatives.
  • Own internal KPIs to support brand growth.
  • Enhance sales performance processes in Revenue Growth Management, Insights, and Sales development analysis.
  • Educate and utilize the brand team for in-store activity.
  • Ensure effective collaboration between Sales and Marketing for a consistent brand presence.
  • Deliver a 'Perfect Store' experience across the Off Premise customer base.
  • Oversee Category Management projects.
  • Manage international data sharing requests and global tools implementation.
  • Minimum 3 years' experience in a similar role.
  • Strong analytical skills, commercial acumen, strategic thinking, and leadership abilities.
  • University Degree in Business, Marketing, or similar.
  • Fluent in English (written and spoken).

About RedBull:

Since 1987, RedBull has been driven by an entrepreneurial spirit, pioneering a new product category with its energy drink formula developed by Dietrich Mateschitz. Our culture emphasizes finding your meaning, taking responsibility, loving your work, and turning talents into strengths.

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