Digital Marketing Manager

Headquartered in Ireland with offices in London and New York, ID-Pal is a fast-growing B2B identity verification company, focused on providing businesses with a simple, secure and convenient way to verify their client's identity. Through our innovative and award-winning technology, we ensure businesses establish and maintain trust with their customers, providing the very best digital experiences whilst keeping fraudsters at bay.

About the Role

Reporting directly to the Marketing Director, we are looking for an experienced 'hands-on' Digital Marketing Manager to play a key role in driving growth through effective online marketing campaigns and lead generation.

The ideal candidate is a passionate B2B marketer with proven, results driven experience, ideally from a Fintech/SaaS/RegTech background. You will have strong experience across the entire digital marketing ecosystem, managing campaigns that drive brand awareness and lead generation, as well as a strong understanding of current trends and best practices.

You will ideally be based in or around Dublin for a hybrid arrangement.

Core ResponsibilitiesSearch Engine Marketing (SEO)

• Own and manage the company\'s organic online visibility by developing and implementing on-page, off-page, and technical SEO strategies.
• Conduct keyword research to identify relevant keywords to optimise website content for continuously improving search engine discoverability and rankings.
• Continuously analyse website performance to ensure the website is technically sound, user-friendly, and optimised for search engines and AI.
• Collaborate with the wider marketing team and key stakeholders to influence new content for enhanced brand discoverability that drives website traffic.
• Ensure knowledge is consistent with the latest algorithm changes, working with the website developer to optimise website content and structure.
• Report on key performance indicators as required.

Paid Advertising and Promotion

• Manage and optimise paid advertising across Google, Bing and LinkedIn as primary channels, working with 3rd party specialists as required in the planning, development and measurement of campaigns.
• Ensure spend is aligned with overall revenue goals, including target audience identification and optimised channel distribution for maximum ROI.
• Working with the Senior Marketing Manager, co-manage brand promotion across target review sites.

Website User Experience (UX) and Optimisation

• Working with the wider Marketing team, support the user experience (UX) of the website to ensure it meets both user needs (including accessibility) and business goals.
• Manage usability testing to evaluate the effectiveness of the website to convert visitors into desired actions and identify areas for improvement.
• Using tools like Google Analytics, Hotjar, and Microsoft Clarity, identify pain points and shape the roadmap for A/B and multivariate testing to ensure the website is as effective as possible.
• Manage CRO tools to maximise on-site conversions for lead generation or demo requests.

Account Based Marketing (ABM)

• Manage account-based marketing (ABM) platform to drive demand from enterprise buyers
• Harness platforms intent data, predictive analytics, and advertising capabilities to support discovery of ID-Pal and engagement with target accounts
• Define target accounts by identifying and prioritising high-value accounts that align with sales focus and goals
• Create robust ABM tactics for each target account or segment that includes comprehensive evaluation of audiences specific needs and goals
• Working with relevant internal teams, plan and execute multi-touch campaigns across digital marketing, events, and direct outreach
• Work closely with sales teams to align ABM strategies with commercial objectives

Lead Nurture and Automation

• Build and manage campaigns within the Salesforce Marketing Cloud Account Engagement platform (formerly branded Pardot).
• Develop and monitor effective lead scoring systems to move opportunities from leads to MQLs
• Manage the automation of nurture activities, supporting prospect engagement with the end goal of delivering high quality leads to sales.
• Monitor key trends, implementing best practice tactics to achieve maximum engagement across managed touchpoints.
• Support database hygiene to ensure prospect and customer data is accurate, relevant and keeps the business compliant.

Key Requirements

• 3+ years digital marketing experience (preferably in a B2B or SaaS environment).
• Demonstrable experience with Google Analytics, Google Ads and LinkedIn campaign manager.
• Experience with Marketing Automation software (preferably Pardot / Marketing Cloud Account Engagement).
• Familiar with CRM systems (preferably Salesforce).
• Solid experience managing digital campaigns with proven ability to prioritise tasks and focus on multiple project deadlines simultaneously.
• Experience with Wordpress, Microsoft Clarity, N.Rich and SEMRush all advantageous.
• Strong communication skills and attention to detail.
• Excellent time management, and ability to meet deadlines.

What can ID-Pal offer you?

• A high-impact role with ownership and autonomy.
• Exposure to high-growth SaaS operations and customer-facing challenges.
• A collaborative, transparent, and fun culture focused on user-centric innovation and continuous improvement.

Benefits and perks at ID-PalWork-life balance

• Extra Day Off for Your Birthday
• Work Abroad for 2 Weeks Each Year

Upskilling & Wellness

• Access to Bike-to-Work scheme
• Educational Support based on business needs

Social & Culture

• Monthly Team Lunches
• Regular Social Events and Company Away Days

ID-Palis an Award-Winning global Identity Verification company that achieved rapid growth within a short space of time and continues to expand across the globe. We are proud of our achievements so far but have much bigger plans and are looking for people who want to be part of that journey. We can offer you the chance to contribute directly to the growth and success of the company and to build something you are proud of. You will be part of an environment where you will constantly be learning and adapting as the company grows.

• If you think you're a strong candidate for this role, please apply Learn more about ID-Pal.

Protecting identities is ID-Pal's bread and butter, and Identity is one of our core values. As an employer, we believe that our workplace is stronger when diverse identities come together, bringing a mix of perspectives, experiences, and ideas to the table. That's why we are proud to be an equal opportunities employer, committed to fostering an inclusive and welcoming environment for all. We encourage and welcome applications from candidates of all backgrounds, nationalities, and experiences.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

We're removing barriers to entry for applicants and welcome referrals; apply to join ID-Pal and contribute to our growth.

Protecting identities and equal opportunities are core values at ID-Pal. We are an inclusive employer and welcome candidates from all backgrounds, nationalities, and experiences.

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