SMB Account Executive

Overview The Small and Medium Business (SMB) segment is the growth engine on top of Asana’s Product-Led Growth (PLG) motion. We partner with customers to build the coordination layer between humans and AI that enables the world’s SMBs to work smarter and grow faster. As an SMB Account Executive, you’ll own a dynamic book of business, driving both expansion and new acquisition through a combination of strategic account management, outbound prospecting, and inbound opportunity conversion. If you’re energized by helping customers unlock their potential, thrive in a fast-paced, high-growth environment, and want to be part of a team that turns early wins into lasting partnerships, this role is for you. You’ll enable the world’s SMBs to achieve outsized impact, then guide them as they grow.
This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If youre interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve Own and grow your book of business: Manage a diverse portfolio of SMB accounts, balancing retention, adoption, and new revenue opportunities.
Drive adoption and expansion: Increase product engagement, identify growth opportunities, and deliver incremental ARR across your accounts.
Prioritize for impact: Segment your accounts and develop tailored Account Plans for high-propensity prospects.
Prospect with purpose: Run persona-based and vertical-specific outbound motions targeting self-serve and white-space accounts.
Convert inbound demand: Qualify and close opportunities generated by marketing and SDR teams.
Run the full sales cycle: From discovery and solution mapping to negotiating commercial terms and closing deals.
Forecast with accuracy: Maintain weekly, monthly, and quarterly forecasts with a high degree of precision.
Collaborate for success: Partner with Sales Programs, Marketing, and Customer Success to execute coordinated plays and deliver a best-in-class customer journey.
About you 1+ years of closing experience in a high-velocity sales motion, or strong Sales Development experience with quota attainment.
English language skills required, with French or German language skills a preference.
Consistently meet or exceed targets in previous roles.
Comfortable operating in a product-led or sales-assisted model.
Skilled at targeting by persona, industry, and use case to generate high-quality pipeline.
Able to negotiate terms, handle objections, and clearly articulate Asana’s value proposition.
Proficient with Salesforce, Outreach, Clari, and LinkedIn Sales Navigator; disciplined in pipeline management and forecasting.
Understands the SMB buyer journey and can tailor messaging to resonate with different functions (e.g., Marketing, Sales, IT, Operations).
Thrives in fast-paced environments, learns quickly, and proactively seeks out opportunities to improve.
Second language is preferable.
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Compensation and benefits Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between 56,650.00-63,250.00. The actual base salary will vary based on factors including market and individual qualifications assessed during the interview process. The listed range is a guideline and may be modified. In addition to base salary, compensation may include equity, sales incentive pay, and benefits. Speak with your Talent Acquisition Partner to learn more about total compensation and benefits.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to dietary preferences
These are just some of the benefits we offer, and benefits may vary by role, country, and local regulations. If youre interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
Equal opportunity and company information We believe in supporting people to do their best work and thrive. Asana is an equal employment opportunity employer. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with applicable equal employment opportunity and fair chance laws where applicable.

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