Country Manager

About The Role As Country Manager for Ireland, you'll lead our commercial strategy and operations, driving growth across all product verticals while delivering exceptional customer outcomes. Working cross-functionally across the business, you'll translate Group objectives into locally relevant plans that optimise market performance. You'll build key partnerships, represent the brand externally, and develop a high-performing team - acting as the voice of the Irish market while shaping both local success and broader regional strategy.
What You’ll Be Doing Day To Day Strategic Leadership & Market Growth
Lead the company’s strategy and performance within the country, ensuring delivery of commercial, customer, and operational objectives.
Translate Group strategy into a clear country-level plan, aligned with growth priorities across product verticals.
Partner with the Commercial Finance team to define budgets, forecasts, and investment plans that maximise market performance.
Monitor market trends, competitor activity, and customer behaviour to identify new opportunities and risks.
Commercial & Product Execution
Drive trading, sales, and margin performance across all product verticals in the country.
Collaborate with Product and Marketing teams to tailor offerings, campaigns, and experiences to local market dynamics.
Ensure pricing, distribution, and promotional strategies are optimised for the country’s competitive landscape.
Partner with global and regional teams to adapt and deliver new product launches successfully in-market.
Cross-Functional Collaboration
Work closely with Commercial Finance to ensure robust performance tracking, insightful reporting, and financially sound decision-making.
Collaborate with Technology, Customer, and Operations teams to deliver seamless end-to-end customer experiences.
Align country activities with Group-wide functions to ensure consistency, efficiency, and knowledge sharing.
Act as the voice of the market within the organisation, ensuring local insights shape global and regional strategies.
Partnership Development
Build and maintain strong relationships with local suppliers, distribution partners, and industry stakeholders.
Negotiate and manage commercial agreements that enhance competitiveness and drive value creation.
Represent the company at industry events, building brand profile and strengthening external networks.
Business Operations
Oversee country-level operations, ensuring compliance with regulatory requirements and alignment with Group governance frameworks.
Monitor performance against KPIs and OKRs, driving accountability and continuous improvement.
Ensure effective resource allocation, balancing commercial performance with long-term market development.
Champion operational excellence, embedding scalable processes and best practices.
Team Leadership
Build, lead, and develop a high-performing country team, aligned with the organisation’s culture and values.
Mentor and coach team members, fostering accountability, collaboration, and innovation.
Ensure clear alignment across verticals and functions to deliver country objectives.
Promote a customer- and performance-focused culture that drives sustainable growth.
You’ll be a great addition to our team if you have the following skills, knowledge and experience
Essential
Proven track record in senior commercial or general management roles, ideally within travel, retail, leisure, or consumer-facing industries.
Proven experience launching digital or online products in new markets, demonstrating ability to adapt to local customer behaviour, navigate regulatory environments, and deliver successful go-to-market execution
Strong understanding of financial performance management, with experience partnering with Commercial Finance.
Demonstrated success leading cross-functional teams and delivering results across multiple product lines.
Experience managing supplier and partner relationships in competitive markets.
Strong commercial acumen with the ability to balance customer needs, financial performance, and operational execution.
Desirable
Experience in a PLC or regulated environment.
Exposure to international markets or global organisations.
Knowledge of local market dynamics within the travel, hospitality, or leisure sectors.
Leadership experience with a focus on building high-performing teams.
Personal Attributes
Entrepreneurial mindset with a strong drive for results.
Collaborative and influential, able to work effectively with diverse teams and stakeholders.
Resilient and adaptable, comfortable leading in dynamic and fast-changing environments.
Data-driven decision maker with strong analytical skills.
Strategic leader with the ability to inspire teams and represent the company externally.
Ways of working
We work 37.5 hours per week with flexible working patterns, allowing you to structure your week in a way that works best for you. We offer hybrid working across both home and office, and this role will require regular travel to our Manchester office.
We're On the Beach One of the UK's largest online package holiday specialists, with significant opportunities for growth.

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