Brand Manager

4 weeks ago

Dublin Pike, Ireland Edward Dillon & Co. Ltd. Full time

Reporting to the Brand Director, the key focus of the Brand Manager role will be to develop and implement the annual brand plans in accordance with budgets and global Maison strategies.
Create, translate and execute 360 integrated brand campaigns where relevant including ATL (Media, PR and Digital) plus BTL Programs (On Trade and Off Trade). Owning local marketing below-the-line activity plans and experiential activations in line with brand and channel strategies while nurturing our brand presence to reach new and existing audiences.
The BM will work in partnership with our commercial, brand activation teams and external sommelier, to develop innovative and creative ways to promote and grow Moët Hennessy Champagne and Wine portfolio in Ireland. To achieve KPIs on budget and within agreed timeframes.
The BM will also be expected to manage several third-party agencies and service providers as well as ensuring that all brand trade marketing plans are developed costed to budget, communicated and executed through the sales force.
Key Responsibilities: Effective Development and Execution of ATL and BTL Activity Plans
Strengthen and Defend the Brand Equity of Moët Hennessy Champagne and Wine brands
Alignment of Vision, Goals and Priorities
Brand Performance Management
Excellence with Moët Hennessy
Expected Profile of the Successful Candidate: Experience: 5 years FMCG experience working in a Trade Marketing or Brand Marketing function
Personal Profile: Excellent interpersonal skills, sense of ownership and responsibility, and excellent communication skills
Functional Skills: PC business suite of products, oral and written presentation skills
We are an equal opportunities employer and welcome applications from all qualified candidates.

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