Marketing Effectiveness Manager

2 weeks ago

Dublin, Ireland Morgan McKinley Full time

12 Month Fixed Term Contract

About the Company:

- Leading organisation in the energy sector
- Committed to delivering innovative solutions that support Ireland's transition to a net zero carbon future.

Marketing Communications team is dedicated to building a strong, customer-focused brand and delivering campaigns that are creative, impactful, and measurable.

The Role:

Our client is seeking a highly skilled Marketing Effectiveness Manager to join their Marketing Communications team. This senior position is responsible for translating marketing effectiveness theory into practical strategies that drive growth, optimise investment, and deliver measurable results. The role involves leading the development and management of the Marketing Scorecard, overseeing the marketing budget, managing agency relationships, and championing marketing excellence across the organisation.

Key Responsibilities:

- Apply marketing effectiveness principles across the marketing team, providing insights and best practice guidance.
- Own, evolve, and report on the Marketing Scorecard, delivering regular insights and actionable recommendations.
- Collaborate with advertising managers to evaluate creative and media strategies through an effectiveness lens.
- Partner with agencies and internal data teams to develop econometric modelling to maximise ROI.
- Manage the group marketing budget, recommending spend allocation and tracking expenditure.
- Oversee agency relationships, budgets, contracts, reviews, and tenders in line with agreed KPIs.
- Identify and lead award submissions for major industry accolades (e.g., AIMs, Effie's).
- Promote a culture of creativity, effectiveness, and marketing excellence through training, guidance, and best practice sharing.
- Lead key marketing projects, presentations, and team planning activities.
- Manage one direct report.

Qualifications and Experience:

Essential:

- Third-level qualification or equivalent relevant work experience.
- Minimum of five years in a senior marketing role, with proven marketing communications experience.
- Demonstrated success in managing advertising campaigns from concept to delivery.
- Strong commercial acumen, analytical capability, and budget management skills.
- Excellent organisational, communication, writing, and presentation abilities.
- People management experience.

Desirable:

- Qualification in Marketing or Advertising.
- Experience working with or within creative/media agencies.
- Personal development training.
- Training or certification in Marketing Effectiveness (advantage but not essential).

What's in it for YOU?

- Play a leading role in Ireland's journey to net zero carbon.
- Competitive salary and benefits package.
- Hybrid working model with flexible arrangements.
- Career development through mentoring and training.
- Inclusive, values-led culture - Courageous, Caring, Driven, Trusted.
- Corporate Social Responsibility opportunities.
- Generous pension, parental leave entitlements, and staff well-being programmes.

How to Apply:

Simply apply here or send a copy of your CV

We look forward to hearing from you

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