▷ [1/15/2025 A] Marketing Strategy Lead, Haematology/Oncology

Marketing Strategy Lead, Haematology/Oncology

Apply locations Dublin - IE time type Full time posted on Posted 22 Days Ago job requisition id R1587444

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Role

Bristol Myers Squibb is looking to recruit a permanent Marketing Strategy Lead, Haematology/Oncology to join our team in Dublin. This role partners with the Irish Commercial and Strategy Lead to drive Haematology and Oncology activities, across all appropriately prioritized brands and indications. The Marketing Strategy Lead – Haematology and Oncology - is a core member of the local Irish cross-functional team, responsible for driving in-line marketing and launch strategies for Irish healthcare practitioners along with ensuring market leading tactical execution to achieve Irish brand and sales objectives. Furthermore, this role requires close collaboration and co-ordination with our UK based Haematology & Oncology Brand Team to capitalize on efficiencies across both jurisdictions, all whilst generating both superior short-term as well as sustainable long-term performance.

This individual has and maintains a deep understanding of Irish Oncologists and Haematologists and associated customers and partners, and has a successful track record of working with same as well as delivering superior sustainable financial results.

Key Duties and Responsibilities:

Strategy Development

- Builds and delivers the relevant brand HCP & customer strategy and plan that drives success and growth in line with annual sales budgets and relevant KPIs
- Owns the end-to-end brand and HCP customer journey
- Fosters collaborative working relationships with both the local Irish as well as UK Brand Leads and cross-functional brand team members to ensure the creation of a unified brand strategy
- Integrates insights from advanced analytics models, market research, field team as well as other sources to develop and drive strategy
- Utilizes engagement and performance feedback to improve customer engagement strategies as well as campaigns
- Defines success for the relevant HCP and customer segments

Execution / Launch Excellence

- Leads strategic development with tight pull through as well as implementation of tactical plans fostering a tight trusting relationship with the cross functional team, in particular the local sales team
- Collaborates with Market Access, Medical as well as Sales teams to translate insights into Brand strategic imperatives and tactical plans
- Plans and delivers content across personal and non-personal channels, including working iteratively with UK brand team and agencies, as appropriate, to ensure approval and production of personalized content for customers
- Drives financial assumptions as well as forecasting, including stock management and product supply
- Oversight and management of brand spend
- Works with business, insight and analytics team (BI&A) to define and implement performance metrics
- Champions modular content production and omnichannel deployment in collaboration with Omnichannel Centre of Excellence, BI&A, and agencies

General

- Ensures all strategies and execution plans and resultant activities and materials maintain the highest levels of compliance strictly adhering to all relevant internal SOPs as well as external codes of practice (IPHA, HPRA)
- Is a role-model for our BMS values and BMS leadership behaviors
- Fosters an inclusive and collaborative mind-set across teams and departments driving synergies and achieving shared goals

Qualifications, Knowledge and Skills Required:

- Educated to degree level (minimum requirement)
- Prior Irish based Oncology (desirable) and Haematology (preferred) marketing experience – minimum of 5 years marketing experience with preferably previous sales experience
- Relationships with Key Oncology Customers (preferred)
- Knowledge of HCP customer journeys, preferences, and needs within Oncology and Haematology
- Fluency in interpreting analytical models and ability to translate analytics from business insights and analytics teams into actionable strategies
- Familiarity with omnichannel strategy and modular content production
- Ability to navigate and build trusting and collaborative relationships across teams and functions (e.g., Medical, Access, Sales)

Customer oriented mindset

- Adopts a customer-focused enterprise mindset
- Deeply understands HCP and Patient journey and experience
- Understands industry regulatory and reimbursement requirements
- Exhibits genuine care for customers
- Scientific expertise (nice to have)
- Has deep knowledge of TA/product, clinical landscape
- Understands regulatory guidelines and landscape
- Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data

Commercial excellence

- Has in-depth knowledge and experience with key Commercial processes and capabilities (customer journey development, strategy development, brand planning, channel optimization, tactical execution, content development, content planning and execution, materials review and approval)
- Has experience creating omnichannel strategies
- Applies best of Commercial capabilities to customer engagement
- Adopts evolving technology to be able to provide better user experience for customers
- Identifies industry trends and improves Commercial capabilities

Analytical fluency

- Demonstrates strong analytical skills and ability to interpret insights from data and analytics
- Drives sophisticated analytics, along with BI&A partner to understand customer segments and inform customer journeys
- Partners with BI&A to understand omnichannel preferences for different customer segments

- Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance and ensure a feedback loop to inform ongoing omnichannel strategies
- Demonstrates strong analytical skills and ability to interpret insights from data and analytics

Teamwork

- Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders
- Demonstrates ability to work in a flexible and cross-functional operating model, adapting to changing brand priorities
- Embraces changes and leads on new ways of working
- Holds integrity and good judgment in navigating compliance in accordance with BMS policies and procedures

Why you should apply

- You will help patients in their fight against serious diseases
- You will be part of a company that encourages excellence and innovation, respects diversity, develops leaders and values its employees.
- You’ll get a competitive salary and a great benefits package including, but not only, an annual bonus, pension contribution, family health insurance, 27 days annual leave, access to BMS Cruiserath on-site gym and life assurance.

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