Marketing Activation Manager

Job Description

As Marketing Activation Manager, you will be the marketing lead for the Irish market, responsible for the development and execution of the Ireland marketing plan. You will report directly to the UK&I Marketing Director, with a dotted line to the Ireland Country Manager, and work closely with the Irish commercial team to deliver market share and commercial goals.

You will collaborate with UK and Global marketing teams to ensure brand consistency while tailoring execution to the Irish market. You will also work with media, digital, and commercial partners to activate campaigns across our three power brands: L’OR, Tassimo, and Kenco.

Responsibilities;

Marketing Planning & Execution

Own & lead the execution of the Ireland Marketing Plan.

Manage the Marketing Budget (A&P) including media planning across all platforms.

Monitor campaign performance to ensure ROI and budget compliance.

Support the development of the Ireland AOP, aligned with UK&I and global brand strategies.

Brand & Portfolio Activation

Coordinate portfolio deployment, range management, and product P&L tracking.

Execute campaigns and ensure local brand consistency.

Share key market insights and ensure alignment with brand guidelines.

Digital & Media Coordination

Manage media planning and liaise with local agencies and global teams.

Adapt and implement digital creative assets for the Irish market.

Oversee Digital Destination Delivery and support the Direct-to-Consumer/Online Business with marketing execution and reporting.

Stakeholder & Partner Collaboration

Agency management across media, PR, and digital agencies.

Coordinate with Consumer Relations and internal teams on consumer issues in Ireland.

Represent the Irish market in relevant UK&I and global marketing forums.

Lead the strategic relationship with Bosch (BSH) Ireland.

Own the annual Joint Business Plan (JBP) with BSH.

Manage monthly performance marketing reviews and reporting.

Ensure strategic alignment and collaboration between BSH and internal stakeholders.

Qualifications

Minimum 3 years of marketing experience, ideally in FMCG.

Experience in media planning, digital marketing, and campaign execution.

Familiarity with online retail is desirable.

Strong communication and influencing skills.

Self-motivated, detail-oriented, and collaborative.

Additional Information

Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

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Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Kenco, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY

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