Business Intelligence

Team: Carr Golf (Group)

Report to: Head of Marketing (Group)

The team at Carr Golf has a stellar reputation in the international golf industry. With a focus on delivering exceptional golf experiences for clients and a network of partners from 35 years in business, Carr Golf divisions have established themselves as leaders in their respective markets.

Carr Golf's travel division is home to two luxury brands (Carr Golf Travel and Irish Gold Tours), creating tailored tours to Ireland, UK, Australia, New Zealand and beyond. Its commercial services division manages six golf venues. Meanwhile, Carr Golf Maintenance oversees agronomic practices at 28 courses in Ireland and the UK.

The Business Intelligence & Insights Analyst will join an ambitious and collaborative team that is tireless in creating the best possible customer experiences. The role presents as Ideal opportunity for a candidate with a passion for data to lead the development of business intelligence and commercial insights that support strategic and operational decision-making across the portfolio of group businesses.

Principal Duties and Responsibilities

Reporting to the Head of Marketing, the role is focused on driving data-driven strategy across six managed golf venues and two luxury golf tourism brands. It will focus on extracting and analysing data from key operational platforms to uncover insights into visitor behaviour, golf traveler trends, and revenue performance.

Strategic Focus

- Generate actionable customer insights from golfers at our venues and users of our travel brands.
- Design and implement self-service BI solutions that enable teams across the organisation to independently access, explore, and apply data in their decision-making.
- Develop clear, compelling visualisations and executive summaries that effectively communicate insights to support strategic and operational decisions.
- Contribute to long-term business strategy by identifying trends in customer behaviour, engagement, market dynamics, operational performance, and commercial outcomes.
- Champion data literacy across the organization, from front-line staff to senior leadership.

Daily Responsibilities

- Aggregate and analyse data from core operations platforms, including tee sheet and member management systems, itinerary management platforms, CRM, and EPOS.
- Develop and maintain interactive dashboards to monitor key metrics and performance indicators.
- Produce weekly and monthly reports on operational performance, behaviours and emerging trends.
- Analyse client booking patterns; lead times, demand cycles, visitor profiles, and repeat behaviour.
- Collaborate with venue managers to identify operational trends and recommend improvements.
- Provide commercial teams with actionable insights to support product and pricing decisions.
- Assist with the rollout of new reporting processes and the integration of additional data sources.
- Support client audits and reviews by delivering robust, data-driven performance evaluations.
- Manage ad hoc analysis projects to address evolving business needs and opportunities.

Experience

- 3–4 years of experience in data analysis and business intelligence
- Familiarity with golf, tourism, or hospitality sectors is highly desirable.
- Strong experience building dashboards and visual reports using Power BI, Tableau, or similar tools.
- Proficient in handling and transforming multi-source datasets.
- Excellent data storytelling and presentation skills, with the ability to turn data into actionable insights.
- Demonstrated ability to translate customer behaviour insights into actionable recommendations.
- High attention to detail with strong problem-solving and organisational skills.
- Advanced Excel and PowerPoint skills; familiarity with SQL or Python is a plus.

Soft Skills & Competencies

- Team player: work with and support colleagues to deliver team KPIs.
- Client and customer focused individual with excellent verbal and written communication skills.
- Aptitude: Accurate with a keen eye for detail.
- Agile: Able to react to business needs.
- Problem Solving: Ability to identify, analyse and present solutions.
- Priority setting: Excellent planning and organisational skills with the ability to work at pace
- Organisation: Ability to set out own work in a structured fashion to deliver on goals.
- Flexible: Ability to adapt in a fast-paced working environment and respond to competing needs.
- Resilient: Highly motivated with the ability to see projects through to completion.

Academic/Other Requirements

- A degree in Maths, Statistics, Engineering, Computer Science, Business Analytics, or a related discipline.
- A Master's degree in a related discipline is desirable but not essential.
- Additional certifications in data visualisation tools (e.g. Power BI, Tableau), data analysis (e.g. SQL, Python), or CRM analytics platforms would be an advantage.
- Strong understanding of Microsoft Office (Outlook, Word, Excel and PowerPoint)
- Full Driving License and access to a car is essential.

What We Offer

- A collaborative and supportive team environment.
- Hybrid working, with two days working from home and three in the office.
- Complimentary Golf Club membership at Corballis or Elmgreen Golf Clubs, employee discounts and social events.
- Be part of a close-knit, high-performing commercial and marketing team.
- Certified Great Place to Work — a culture of support, ambition, and shared success.
- Opportunities for professional development and training.
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Discount on golf apparel and equipment ordered.
- Complimentary off-peak bay hire, and 50% off food and drink at Swingyard.
- Hybrid working (three days office-based).
- 25 days' annual leave.
- Additional annual leave days for length of service.
- VHI medical insurance.
- Opportunities for professional development and training.
- Laptop.

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