Customer Proposition

3 weeks ago

Dublin, Dublin City, Ireland Lex Consultancy Full time

Customer Proposition & Retention Lead (12-Month Contract) Dublin 1| Department: Telecommunications/Mobile | Hybrid - 3 days onsite/week A leading national organisation is seeking a commercially minded and customer-focused CustomerProposition and Retention Leadto join its mobile division on a maternity cover contract. This is a unique opportunity to take full ownership of base management leading the strategy and execution of retention, loyalty, and upsell campaigns that drive both customer satisfaction and business growth. Key responsibilities: Own and deliver base management strategy, campaigns, and lifecycle communications Develop propositions informed by customer insight and market trends Drive retention, reduce churn, and increase customer lifetime value Lead cross-functional go-to-market planning and execution Optimise customer journeys and drive improvements to the in-life experience Act as the voice of the customer in pricing and proposition decisions Track KPIs and campaign performance, using insights to inform future activity What we're looking for: 35 years experience in proposition, product, or commercial roles within telecoms, mobile, or a subscription-based business Working knowledge of the competitive landscape across telecoms is critical for this role Strong understanding of base management, CRM, and customer lifecycle marketing Demonstrated experience managing multi-channel campaigns (EDM, digital, social, etc.) Data-driven mindset and passion for customer experience Excellent project and stakeholder management skills Comfortable working in a fast-paced, cross-functional environment Why apply? You'll join a dynamic, customer-led team within a respected national brand, and gain exposure to high-impact commercial work in a fast-evolving sector. A competitive package and a wide range of benefits are on offer, including discretionary annual bonus schemes, flexible working, and a city-centre location. Please note only candidates that match the minimum job requirements above will be contacted for this role. Skills: Base Management Churn Management Retention Management

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