Program Manager for Lead Conversion

5 days ago

Dublin, Dublin City, Ireland beBeeStrategic Full time €80,000 - €100,000
Program Manager for Strategic Alignment

Our company is seeking an experienced Program Manager to drive strategic alignment and facilitate go-to-market programs. This role will focus on increasing lead conversion, campaign ROI, and pipeline velocity through systematic readiness efforts, lead management, and oversight.

This position requires the ability to analyze gaps in conversion and proactively recommend improvements. The ideal candidate will be detail-oriented with a bias for execution and data-backed decisions.

Key Responsibilities:

  • Drive weekly calls to align on lead generation priorities, messaging, and follow-up expectations.
  • Provide clear documentation around program messaging and cadence guidelines.
  • Ensure accurate transfer of marketing insights and campaign details to team members for effective follow-up.
  • Track and monitor team lead follow-up activity.
  • Escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability.
  • Replace disqualified leads to maximize ROI and address gaps in pipeline coverage.
  • Manage quarterly initiatives including prospecting campaigns and appointment setting programs.
  • Coordinate execution logistics, track participation, and measure impact on sourced pipeline and bookings.
  • Collaborate with Marketing Operations to build and maintain dashboards tracking AQLs, TQLs, conversion rates, and sourced pipeline by program.
  • Deliver performance updates to Sales and Growth Marketing leadership to support optimization.

Requirements:

  • Proficient in Salesforce CRM for lead tracking and reporting.
  • Experience with marketing automation tools and sales engagement platforms.
  • Familiarity with dashboard tools like Tableau or Power BI.
  • Strong understanding of lead funnel dynamics and sales pipeline metrics.
  • Ability to analyze gaps in conversion and proactively recommend improvements.
  • Detail-oriented with a bias for execution and data-backed decisions.

About Us:

We are an equal opportunity employer and welcome candidates from diverse backgrounds.

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