Strategic Lead Conversion Specialist

6 days ago

Dublin, Dublin City, Ireland beBeeProgram Full time €90,000 - €120,000
Job Title: Demand Program Manager About the Role:The Demand Program Manager plays a vital role in driving strategic alignment and facilitating sales-ready processes. This position focuses on increasing lead conversion, campaign ROI, and pipeline velocity through systematic readiness efforts. Key Responsibilities:
  • Lead weekly calls to align on lead generation priorities, messaging, and follow-up expectations.
  • Provide clear documentation around AQL/TQL definitions, program messaging, and cadence guidelines.
  • Ensure accurate, timely transfer of marketing insights and campaign details for effective follow-up.
  • Track and monitor sales lead follow-up activity in CRM software.
  • Educate and escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability.
  • Replace disqualified leads to maximize ROI and address gaps in pipeline coverage.
  • Manage quarterly initiatives including Prospecting Week, Meeting-Maker incentive campaigns, and Appointment Setting programs.
  • Cross-Functional Collaboration: Work closely with Marketing teams to ensure alignment on campaign targeting, lead flow design, and KPIs.
Requirements:
  • Proficient in CRM software for lead tracking and reporting.
  • Experience with marketing automation tools such as Marketo or HubSpot.
  • Familiarity with sales engagement platforms (e.g., Outreach or Salesloft).
  • Comfortable using Excel/Google Sheets for lead tracking and ad hoc analysis.
  • Experience with dashboard tools like Tableau or Power BI.
  • Bonus: Familiarity with intent data platforms.
About You:
  • Strong understanding of lead funnel dynamics and sales pipeline metrics.
  • Ability to analyze gaps in conversion and proactively recommend improvements.
  • Detail-oriented with a bias for execution and data-backed decisions.
  • Strong communication and collaboration skills, especially with Sales stakeholders.
  • Comfort working cross-functionally in fast-paced environments.
Benefits:

Candidates will benefit from working with a dynamic team that values diversity and inclusion. We offer a positive work environment that fosters growth and development.

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