Strategic Data Insights Specialist

4 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €75,000 - €105,000
Business Intelligence and Digital Analytics Role

As a Marketing Data Insights Analyst, you will play a critical role in driving performance intelligence across our digital ecosystem. You will be responsible for translating complex data into clear, actionable insights that directly influence digital strategy, media investments, and user experience optimization.

Your work will shape how we assess the value of our omnichannel marketing efforts, optimize web journeys, and align KPIs to business outcomes.

Key Responsibilities
  • Lead performance analysis across all digital channels—including paid media, SEO, email, social, and web—to deliver high-impact insights that guide strategic decisions
  • Monitor web performance data (traffic sources, conversion paths, engagement, bounce rates) and develop strategic narratives around user behavior
  • Identify trends, performance gaps, and growth opportunities across campaigns and digital touchpoints
  • Own the development and refinement of marketing dashboards and executive reporting using Looker Studio, Tableau, or Power BI
  • Translate complex analytics into compelling, stakeholder-ready insights tailored to brand, UX, content, and executive audiences
  • Partner with brand and digital strategy leads to define KPIs, set benchmarks, and assess success against business objectives
  • Drive post-campaign evaluation and support pre-launch strategy through data modeling and historical analysis
  • Ensure high data quality through rigorous QA processes, validation routines, and accurate tagging/reporting frameworks
  • Work closely with technical teams (data engineering, digital ops) to optimize marketing data infrastructure and streamline data pipelines
  • Champion a culture of data-driven decision-making within the marketing organization
Requirements
  • 3+ years of experience in digital analytics, performance marketing, or marketing science roles
  • Deep knowledge of marketing KPIs and web analytics methodologies, with expertise across all key channels
  • Proven ability to distil complex datasets into business-oriented narratives and strategic recommendations
  • Advanced proficiency in dashboarding and visualization platforms (Looker Studio, Tableau, Power BI)
  • Strong working knowledge of UTM structures, conversion tracking, and tagging plans
  • Experience querying and working with cloud-based data warehouses (e.g., BigQuery, Azure Data Lake, Snowflake)
  • Familiarity with Python, R, or SQL for data manipulation is a plus
  • Understanding of ETL processes, data modeling, and performance data structures
  • Experience in pharmaceutical, biotech, or similarly regulated industries is strongly preferred
  • Bachelor's degree in Marketing Analytics, Data Science, Computer Science, Statistics, or related field
  • Master's degree or certification in digital analytics or data strategy is a plus
Benefits
  • Mostly Remote Work Environment
  • Highly competitive salary
  • Group pension scheme - Contribution rates up to 7%
  • Private Medical Insurance for the employee
  • Ongoing opportunities for career development in a rapidly expanding work environment
  • Succession planning and internal promotions
  • Education allowance
  • Wellness activities - Social activities eg. Golf, Padel, Summer Events

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