Strategic Alignment Manager

3 days ago

Dublin, Dublin City, Ireland beBeeAlignment Full time €90,000 - €120,000
Job Title: Strategic Alignment Manager

Cohesity is seeking an experienced professional to drive strategic alignment, facilitate go-to-market programs, and support communication and collaboration between marketing and inside sales. This role focuses on increasing lead conversion, campaign return on investment, and pipeline velocity through systematic readiness efforts, lead management and oversight, and reporting on key metrics.

Key Responsibilities:
  • Lead weekly calls to align on lead generation priorities, messaging, and follow-up expectations.
  • Provide clear documentation around account quality lead/TQL definitions, program messaging, and cadence guidelines.
  • Ensure accurate, timely transfer of marketing insights and campaign details to inside sales representatives for effective follow-up.
  • Track and monitor inside sales lead follow-up activity in Salesforce (SFDC).
  • Escalate gaps in lead handling and partner with sales managers to reinforce timely action and accountability.
  • Manage quarterly initiatives including prospecting weeks, meeting-maker incentive campaigns, and appointment setting programs.
  • Cross-Functional Collaboration:
    • Work closely with field marketing, campaign strategy, and motion optimization teams to ensure alignment on campaign targeting, lead flow design, and KPIs.
Requirements:
  • Proficient in Salesforce CRM for lead tracking and reporting.
  • Experience with marketing automation tools such as Marketo, HubSpot, or Eloqua.
  • Familiarity with sales engagement platforms (e.g., Outreach, Salesloft).
  • Comfortable using Excel/Google Sheets for lead tracking and ad hoc analysis.
  • Strong understanding of lead funnel dynamics and sales pipeline metrics.
  • Ability to analyze gaps in conversion and proactively recommend improvements.

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