Data Insights and Growth Professional

3 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €50,000 - €55,000
Job Description

We are seeking a skilled Data Analytics and Shopper Marketing Manager to join our team in Dublin. This exciting role will involve working closely with the Market Development (MDO) Manager to drive total category growth for the retailer and Nestl's Purina brand.

The successful candidate will be responsible for delivering continuous insight through category performance monitoring, managing relationships with research agencies, and presenting insights and opportunities to influence business decisions.

This is an excellent opportunity for a passionate self-starter with a curious and creative mindset to succeed in a fast-paced environment. The ideal candidate will have previous experience in either category management, shopper marketing, insights management or consumer marketing, as well as strong analytical skills and the ability to turn data into insights.

Key Responsibilities:

  • Deliver continuous insight through category performance monitoring: Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and Purina.
  • Alongside category and brand teams, ensure all NPD successfully launched into customers.
  • Manage the day-to-day relationships with research agencies from coding to data delivery and reporting – developing data from Insight to Action.
  • Present insight, actions, and opportunities both internally and externally to influence Purina Market performance through Field sales, customer contacts and Business Managers.
  • Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online.
  • Effectively manage PFME to maximise return on investment.
  • Execute Successful Tradeshows and Category Sells with retailers to drive Nestl's sales at key occasions.
  • Manages an outsourced service provider for POS storage and distribution.

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