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Senior Digital Marketing Specialist
2 weeks ago
We are seeking a seasoned Marketing Manager to spearhead comprehensive marketing programmes for our B2B clients.
- Manage client accounts from proposal stage through delivery of work with assistance from the Director & Senior Marketing Manager, preparing Annual Roadmaps & Marketing Scopes.
- Plan, activate and optimise high-performance marketing tactics: Set up, manage and optimise digital marketing channels including PPC, SEO, social advertising, content marketing, ABM, email marketing, webinars and conversion rate optimisation.
- Project management; creating briefs and timelines, scheduling work, managing production and managing budgets. Ability to manage & train junior team members.
- Highly skilled in using marketing platforms and technologies such as Salesforce, Hubspot Google Analytics and GA4, Google AdWords, SEMRush, MailChimp, DataStudio etc.
- Monitor and report on tactics and results: Compile monthly reports for clients based on data from Google Analytics/ GA4 and platforms like Google Ads, Meta, LinkedIn. Analyse the data and produce actionable insights which identify opportunities to continuously improve outcomes.
- Create quality content that engages: Collaborate with clients and internal teams to research, shape and draft concepts and copy for landing pages, lead articles, videos, campaign and sales emails, social media posts and adverts. Working with copywriters and designers to develop pieces into high-performance content.
- Organise communication with clients. Responsible for forging strong, enduring client relationships.
In-office and remote, a minimum of 2 or 3 days a week in office.
Key responsibilities include:
- At least four years' digital campaign experience preferably in an agency with full responsibility for client accounts. Someone making the transition from B2C to B2B would also be considered if they have powerful hands-on tactical experience with various digital marketing channels.
- Proactive, self-starter & showing clear capacity to learn. Able & willing to share your learns with the team.
- Strong hands-on, tactical, digital experience. Experience in ABM is essential. Familiarity with social advertising, PPC and SEO is also preferred.
- Agency side experience and you relish the challenge of delivering high quality work for several clients. You are interested in learning about your clients' markets.
- Proven ability to create content that engages and persuades. You understand marketing planning & how each channel interacts. Ability to research, shape and draft copy for marketing assets.
- You are a planner and project manager. You can deliver multi-faceted, multi-channel marketing plans accurately, on time, and to budget. Organised, capable and excellent time-management skills.
- You have a proven ability to investigate, analyse and reveal. You can dig deep into reports and data to uncover meaningful insights that you can translate into successful marketing practice.
- You have delivered impressive results for your clients. You can show how you've made a difference.
- Interested in being a key player in a niche, open, supportive team who are genuinely passionate about marketing. You enjoy sharing your learns with others.
- A high degree of proactivity, self-motivation and the ability to meet deadlines. You want a role where you can take on responsibility and be challenged.
This is a permanent, full-time position.
