Customer Insight Strategist
4 days ago
Overview
B&Q Limited is a leading home improvement retailer with a passion for helping customers create their dream homes. We're committed to making our business more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities.
The Customer Insight Manager will play a key role in delivering customer-focused decisions that drive customer value by providing compelling and actionable insights. The successful candidate will partner with B&Q's Marketing and Strategy functions to identify opportunities for insight intervention, designing and delivering evidence-led stories.
Key Responsibilities:
- Partner with B&Q Marketing and Strategy teams to identify opportunities for insight intervention and design compelling evidence-led stories.
- Support stakeholders in their use of insight, acting as custodian of insight interpretation and ensuring the customer is at the heart of planning and decision-making.
- Manage multiple brand health tracking programmes, ensuring measurement and interpretation of key performance indicators for Brand.
- Develop and execute a programme of comms testing and Marketing effectiveness evaluation to improve and evaluate Marketing ROI and performance.
- Support the development of marketing campaigns and identify and track consumer trends to facilitate long-term strategic planning.
- Manage ad hoc insight projects (strategic and tactical) which help answer key business questions by confidently gathering, analysing, and interpreting first and third-party data.
Requirements:
- Experience of working and making decisions in a fast-paced environment.
- Proven experience of designing and executing mixed methodology research.
- Application of analytical techniques to answer business questions.
- Experience managing continuous tracking research programmes.
- Knowledge of comms testing and evaluation of marketing effectiveness to improve Marketing ROI and performance.
- Ability to synthesise, evaluate, and analyse data to produce actionable insight.
- Ability to contextualise insight and recommendations via understanding of market, consumer context, and business/customer drivers and dynamics.
- Innate passion and curiosity for understanding and investigating customer behaviour and how this can improve business performance.
- Effective workload prioritisation and planning.
- Experienced storyteller to drive engagement and action.
- Excellent interpersonal and influencing skills across functions and at all levels.
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