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Integrated Marketing Leader
3 weeks ago
We are seeking a results-driven marketing strategist to lead the development and execution of integrated marketing campaigns that drive business growth.
This key role requires a strong understanding of the marketing landscape, including data-driven insights, campaign optimization, and cross-functional team collaboration.
Key Responsibilities:- Develop and implement multi-channel marketing strategies to align with business objectives.
- Generate high-quality leads through targeted campaigns and lead generation initiatives.
- Oversee digital marketing campaigns, including content creation, event planning, and analytics.
- Collaborate with cross-functional teams to ensure alignment and support for marketing initiatives.
- Maintain brand consistency across all marketing materials and channels.
- Analyze campaign performance and optimize strategies to improve ROI.
- Bachelor's degree in marketing, business, or a related field.
- 15+ years of experience in marketing, with a portion of that time spent in B2B technology.
- Strong strategic thinking and project management skills.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
