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Strategic Consumer Insights and Business Growth Expert

3 weeks ago


Castlebar Municipal District, Ireland beBeeInnovation Full time €72,000 - €104,000
Job Description

We're seeking a strategic Global Consumer Insights and Innovation Business Partner to join our international team.

In this high-impact role, you'll lead the development and application of consumer and market insights to shape innovation strategies, fuel new product pipelines, and inform go-to-market decisions.

This is a global role with a strong strategic lens – ideal for someone who thrives at the intersection of insight, innovation, and impact.

Key Responsibilities:
  • Lead Consumer & Market Research: Identify emerging behaviours, trends, and needs to drive innovation and category growth.
  • Shape Innovation Strategy: Guide product and concept testing at each stage of the pipeline, setting KPIs and assessing post-launch performance.
  • Collaborate with Global Teams: Work cross-functional with innovation, R&D, and commercial teams to ensure insights are embedded in decision-making.
  • Engage at Leadership Level: Deliver compelling, data-driven insights and strategic recommendations to senior stakeholders.
  • Leverage Advanced Analytics: Use predictive and behavioural analytics to uncover trends and inform future direction.
  • Act as a Thought Leader: Represent the organisation at external events and build relationships with research agencies and academic institutions to stay ahead of the curve.
  • Scale Best-In-Class Methodologies: Support global adoption of insight-led approaches across teams and regions.
Requirements:
  • A Master's or MBA in Marketing, Consumer Behaviour, Business, or a related field.
  • Strong experience in consumer insights or market research within FMCG or CPG industries.
  • Proven track record of driving innovation and launching new products based on consumer-led thinking.
  • Advanced knowledge of insight tools and methods (e.g. Nielsen, IRI, conjoint, ethnography, sensory).
  • Exceptional analytical, communication, and storytelling skills – comfortable influencing at a senior level.
  • Experience working across markets and leading cross-functional teams.
Core Attributes for Success:
  • Ownership: You drive for results and create a culture of accountability.
  • Collaboration: You build strong relationships and influence across functions and regions.
  • Expertise: You bring deep insight knowledge and apply it with commercial focus.
  • Curiosity: You love to challenge thinking and uncover new opportunities.

This is a rare opportunity to bring your insight expertise to the heart of global innovation.