Digital Commerce Strategist

5 days ago


Dublin, Dublin City, Ireland McGuirks Golf Full time

McGuirks Golf is seeking an experienced E-Commerce Manager to lead the development of our online strategy, drive sales growth, and strengthen our digital presence.

The ideal candidate will possess a strong background in e-commerce, with expertise in marketing strategies, web design, and analytics. They will be responsible for overseeing daily and weekly online tasks, collaborating with the buying department, and implementing data-driven decisions to achieve targets.

Key Responsibilities:

  • Develop and execute a comprehensive e-commerce strategy that drives online sales and revenue growth.
  • Oversee the day-to-day management of the online team, ensuring tasks are completed to the highest standards.
  • Analyze online performance metrics and implement changes to optimize results.
  • Collaborate with cross-functional teams to achieve business objectives and drive digital transformation.
  • Enhance website content and user experience to improve engagement and conversion rates.
  • Work closely with the marketing team to develop and execute targeted campaigns, leveraging multiple channels including PPC, SEO, social media, and email.
  • Lead key e-commerce projects and initiatives, driving innovation and improvement across the organization.

Requirements:

  • Proven experience in e-commerce leadership roles, preferably in the sports retail sector.
  • Bachelor's degree in business or a related field.
  • Strong knowledge of golf and its industry trends.
  • Expertise in marketing strategy development and execution, including multi-channel campaigns.
  • Familiarity with web design principles, customer flow, and analytics tools.
  • Excellent delegation and communication skills.
  • Working knowledge of Klayivo system and Magico/AB Commerce platform an advantage.
  • Must be fluent in English and have excellent writing and presentation skills.

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