Digital Commerce Strategist
5 days ago
McGuirks Golf is seeking an experienced E-Commerce Manager to lead the development of our online strategy, drive sales growth, and strengthen our digital presence.
The ideal candidate will possess a strong background in e-commerce, with expertise in marketing strategies, web design, and analytics. They will be responsible for overseeing daily and weekly online tasks, collaborating with the buying department, and implementing data-driven decisions to achieve targets.
Key Responsibilities:
- Develop and execute a comprehensive e-commerce strategy that drives online sales and revenue growth.
- Oversee the day-to-day management of the online team, ensuring tasks are completed to the highest standards.
- Analyze online performance metrics and implement changes to optimize results.
- Collaborate with cross-functional teams to achieve business objectives and drive digital transformation.
- Enhance website content and user experience to improve engagement and conversion rates.
- Work closely with the marketing team to develop and execute targeted campaigns, leveraging multiple channels including PPC, SEO, social media, and email.
- Lead key e-commerce projects and initiatives, driving innovation and improvement across the organization.
Requirements:
- Proven experience in e-commerce leadership roles, preferably in the sports retail sector.
- Bachelor's degree in business or a related field.
- Strong knowledge of golf and its industry trends.
- Expertise in marketing strategy development and execution, including multi-channel campaigns.
- Familiarity with web design principles, customer flow, and analytics tools.
- Excellent delegation and communication skills.
- Working knowledge of Klayivo system and Magico/AB Commerce platform an advantage.
- Must be fluent in English and have excellent writing and presentation skills.
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