Senior Brand Strategist

3 days ago

Dublin, Dublin City, Ireland beBeeCommunications Full time €80,000 - €100,000
National Marketing Communications Manager

As a key member of our team, you will be responsible for developing and implementing effective marketing communications strategies that drive business results.

The ideal candidate will have a proven track record of success in campaign management, creative development, media planning, event management, and public relations.

You will work closely with our Head of Marketing and Customer Experience to align our marketing efforts with the overall brand strategy.

  • Campaign Management:
  • Create and activate annual marketing plans, aligned with the brand strategy;
  • Approve and oversee creative development;
  • Brief media agency & manage media planning;
  • Monitor ongoing performance;
  • Event Management:
  • Oversee dealer conferences, launches, national shows & exhibitions from concept to end;
  • Build marketing community within the network & provide brand support;
  • Public Relations:
  • Manage the Press fleet & bookings;
  • Attend press launches;
  • Maintain relations with journalists;

To be successful in this role, you will need:

  • Relevant 3rd level degree qualification and experience;
  • Good knowledge of the motor industry & commercial awareness;
  • Strategic approach to tasks & creative thinker;
  • Ability to work with the dealer network and headquarters;
  • Excellent communication, written, verbal, interpersonal and presentation skills;
  • Strong organisation skills with an ability to work under pressure and meet deadlines;
  • Ability to be a team player but also be able to work on own initiative demonstrating 'ownership';
  • Digital marketing experience;

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