Strategic Brand Manager

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €72,000

As a Brand Strategist and Content Creator, you will be responsible for developing and implementing the company's brand vision across all touchpoints. This includes ensuring brand consistency in tone, voice, messaging, and visual identity across digital, print, social, and internal channels.

Key Responsibilities:
  • Brand Management:
    • Develop and oversee the company's brand strategy across all touchpoints.
    • Ensure brand consistency in tone, voice, messaging, and visual identity across all channels.
    • Collaborate with internal teams to align activities with brand objectives.
    • Conduct market research and competitor analysis to inform branding decisions.
    • Monitor brand perception and performance, and recommend improvements.
    • Manage brand campaigns, including planning, execution, and reporting.
  • Content Creation:
    • Create clear, engaging, and persuasive copy for digital and print marketing materials.
    • Translate brand voice into compelling storytelling that resonates with the target audience.
    • Edit and proofread content to ensure high quality, grammatical accuracy, and adherence to brand tone.
    • Collaborate with designers to bring copy to life visually and ensure the copy fits the creative direction.
    • Optimize copy for SEO and digital performance when required.

This is an exciting opportunity to shape public perception and drive brand engagement through strategic thinking, storytelling, and content marketing expertise.

Required Skills and Qualifications:

  • Strong understanding of brand management and development
  • Excellent writing and editing skills
  • Ability to collaborate with internal teams
  • Market research and competitor analysis experience
  • SEO and digital performance optimization skills

Benefits:

  • Opportunity to work on a wide range of projects
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities

Others:

  • Competitive salary and benefits package
  • Flexible working hours and remote work options

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