F1 Event Manager

2 days ago


Dublin, Dublin City, Ireland beBeeActivation Full time €60,000 - €120,000
Job Overview

This role will oversee the execution of Pepsico's new Global F1 Partnership, managing key events in Central markets and spearheading the activation of one of the three anchor brands.

Key Responsibilities
  • Develop and execute strategic plans for integrating the partnership/platform with the Doritos brand.
  • Create sponsorship rights and assets that drive business growth.
  • Lead the execution of 8 key F1 moments/events in Central markets.
  • Design and deliver compelling food and drink experiences at these events through collaboration with global and local teams.
  • Craft best-in-class execution of corporate event and hospitality programs.
Essential Qualifications
  • Proven experience in managing strategic relationships with major sports and entertainment rights holders.
  • Demonstrated ability to manage large-scale experiential events.
  • Leadership skills in guiding indirect teams involved in experiential events.
  • Strong understanding of the sports industry landscape.
  • Able to navigate complex matrix organizations effectively.
  • Excellent organizational dynamics.
  • Comfortable taking calculated risks and operating in ambiguity.
  • Able to establish rapport and credibility quickly.
  • Resilience and commitment to resolving issues.


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