Digital Marketing Strategist

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €100,000
About the Role

We are seeking an experienced Digital Marketing Strategist to drive growth through effective online marketing campaigns and lead generation.

The ideal candidate is a passionate B2B marketer with proven results-driven experience, ideally from a Fintech/SaaS/RegTech background.

  • Developing and implementing on-page, off-page, and technical SEO strategies to enhance website visibility and user experience.
  • Conducting keyword research and analysing website performance to ensure optimal search engine rankings and AI alignment.
  • Managing paid advertising across Google, Bing, and LinkedIn, collaborating with stakeholders to influence content creation and enhance brand discoverability.
  • Aligning ABM strategies with commercial objectives and working closely with sales teams to drive business outcomes.

Additional responsibilities include building and managing campaigns within the Salesforce Marketing Cloud Account Engagement platform, developing and monitoring lead scoring systems, and supporting database hygiene to ensure accurate and compliant prospect and customer data.

Requirements
  • 3+ years of digital marketing experience (preferably in a B2B or SaaS environment).
  • Demonstrable experience with Google Analytics, Google Ads, and LinkedIn campaign manager.
  • Experience with Marketing Automation software (preferably Pardot/MC Account Engagement).
  • Familiarity with CRM systems (preferably Salesforce).
  • Solid experience managing digital campaigns with a proven ability to prioritise tasks and meet multiple project deadlines.

We offer a high-impact role with ownership and autonomy, exposure to high-growth SaaS operations and customer-facing challenges, and a collaborative, transparent, and fun culture focused on user-centric innovation and continuous improvement.

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