
Senior Data Analyst and Shopper Marketing Specialist
7 days ago
Exciting New Role at Nestlé Purina
We are seeking a highly skilled Data Analytics & Shopper Marketing Manager to join our team based in Dublin. This role will provide the ideal candidate with an opportunity to drive total category growth for retailers and Nestlé Purina.
About the RoleThis is an exciting new position that requires strong analytical skills, creativity, and excellent relationship-building abilities. The successful candidate will be responsible for delivering continuous insight through category performance monitoring, ensuring all new product developments are successfully launched into customers, managing relationships with research agencies, and presenting insights to influence market performance.
The ideal candidate will have previous experience in either category management, shopper marketing, insights management or consumer marketing. They will also possess strong analytical skills, the ability to turn data into insights, and a proven ability to create category insight-driven sales stories and identify opportunities and threats from market data.
Key Responsibilities- Catégory Performance Monitoring: Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and Purina.
- NPD Launches: Ensure all new product developments are successfully launched into customers.
- Relationship Management: Manage day-to-day relationships with research agencies from coding to data delivery and reporting – developing data from Insight to Action.
- Insight Presentation: Present insight, actions, and opportunities both internally and externally to influence Purina Market performance through Field sales, customer contacts, and Business Managers.
- Shopper Marketing Plans: Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online.
- PFME Management: Effectively manage PFME (marketing budget) to maximise return on investment.
We offer an attractive salary, potential bonus, and excellent company-wide benefits. Our team is dynamic and supportive, providing a collaborative environment where you can grow and develop your skills.
Why Work with Us?At Nestlé Purina, we value diversity and inclusion. We strive to create a workplace where everyone feels valued, respected, and empowered to succeed. If you are passionate about analytics, shopper marketing, and driving business growth, we encourage you to apply.
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