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Shopper Marketing Activation Specialist
2 weeks ago
Our team is seeking a seasoned Shopper Marketing Executive to drive strategic activations and deliver impactful campaigns.
Job Overview:- Develop and execute annual shopper marketing plans, aligning with commercial priorities and retailer expectations.
- Collaborate cross-functionally with internal teams and external partners to design and implement trade marketing initiatives, in-store events, and product launches.
Key Responsibilities:
- Design and deploy activation strategies for key retail accounts.
- Manage shopper marketing initiatives, including in-store promotions and CRM activities.
- Coordinate Point of Sale development and activation across multiple brands.
- Oversee customer product set-up and in-store event management.
- Liaise with agencies to produce creative assets for in-store, online, and digital channels.
- Partner with supplier teams to develop joint activation opportunities.
Requirements:
- Degree qualified with experience in shopper or trade marketing.
- Proven ability to manage multiple projects and deadlines.
- Strong organisational skills and attention to detail.
- Experience with POS (point of sale) development and event management.
- Effective communicator able to build strong stakeholder relationships.
- Commercially astute with good analytical skills.
