Content Strategist

2 days ago

Limerick, Limerick, Ireland beBeeStrategist Full time €70,000 - €88,000
Content and Knowledge Chapter

The Experience Chapter is a community of designers, researchers, content writers, and experience strategists who collaborate across multiple squads while being unified by shared craft, practices, and standards within a single chapter area.


Chapter Overview

The area has been divided into two distinct chapter types: one focused on enablement and the other on delivery. There are three chapter instances across these two chapter types. This role will lead the Content and Knowledge Chapter instance which forms part of the Experience Delivery aspect of the chapter area.


Broad Description of Content and Knowledge Chapter

This chapter instance crafts user-centred content that empowers people to understand and use our products and services with confidence. The scope includes all content across customer-facing and employee applications, multiple channels, and agent knowledge bases. It also ensures a consistent application of brand tone of voice across all support and sales content.


Responsibilities
  1. Developing Engaging Content: Develop, write, edit, and proofread long-form content to inform, educate, and guide users, including blog posts, how-to articles, and user guides for both customer-facing and employee-facing audiences.
  2. Crafting Compelling Copy: Craft persuasive and action-oriented copy designed to drive engagement across key digital touchpoints, such as landing pages, emails, SMS, CTA buttons, bot responses, IVR scripts, and agent scripts.
  3. Optimizing SEO: Incorporate SEO best practices to enhance content discoverability and performance.
  4. Conducting Audits: Conduct regular audits, including knowledge base reviews, to ensure all content remains accurate, relevant, and up to date.
  5. Staying Informed: Stay informed on industry trends, evolving content formats, and emerging best practices to continuously improve content quality and user impact.
  6. Technical Management: Technical management and maintenance of content published across channels via various content management systems
  7. Future-Proofing Content: Create well-structured, channel-agnostic content that supports future omnichannel and AI-driven experiences.
  8. Collaboration: Partner with marketing, design, and editorial teams to ensure content aligns with overall brand messaging and broader campaign strategies.
  9. Delivering Readiness Materials: Collaborate with Learning & Development and Go-To-Market teams to deliver agent readiness materials in easily digestible, actionable formats.

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