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Expert Marketer Lead

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €80,000

Job Title: Senior Marketing Manager

Job Description

We are seeking an accomplished Senior Marketing Manager to lead our local country marketing strategy and collaborate with the Conscia Group marketing team across Europe.

The ideal candidate will have senior experience in B2B marketing, a track record of successful revenue growth, and a good understanding of digital marketing, content creation, and social media strategies.

  • Support business growth through planning and execution of local marketing activities and One-Conscia marketing initiatives.
  • Drive sales and marketing collaboration.
  • Execute local marketing plans, including vendor-sponsored campaigns and event management.
  • Ensure brand alignment with Conscia brand.
  • Localize Conscia Group marketing initiatives and integrate them into local marketing plans.
  • Work with Conscia Group marketing resources to ensure operational efficiency, deploy always-on campaigns, and leverage all relevant marketing channels.
  • Create & lead generation programs to acquire new business customers.
  • Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
  • Collaborate with the Sales Director to ensure consistent messaging and branding across all materials.
  • Plan and execute multi-channel marketing campaigns to target key B2B segments.
  • Work with technology partners on joint campaigns to agreed objectives.
  • Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
  • Cross-functionally collaborate with the sales team & Director to develop marketing collateral and tools that support the sales process.
Digital Marketing

Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.

Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.

Analytics And Reporting

Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.

Provide regular reports to stakeholders highlighting key metrics and insights.

Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Senior experience in B2B marketing, with a proven track record of successful revenue growth.
  • Good understanding of digital marketing, content creation, and social media strategies.
  • Excellent written/verbal communication and interpersonal skills.
  • Ability to work collaboratively in a cross-functional team environment.
  • Proficiency in marketing automation tools and CRM systems.
Preferred Skills
  • Experience leading marketing with B2B SaaS or technology services.
  • Familiarity with account-based marketing (ABM) strategies.
  • Knowledge of the latest marketing trends and technologies.
Skills
  • Marketing Management
  • Marketing Communications
  • Social Media Marketing
Benefits

Competitive salary, bonus, 25 days annual leave, pension scheme, etc.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Marketing Services