Programmatic Video Advertising Lead

7 days ago

Dublin, Dublin City, Ireland beBeeVod Full time €60,000 - €70,000
Strategic VOD Director Role

This role offers an exciting opportunity to lead multiple VOD client accounts, guiding media teams through strategic programmatic planning and execution. The ideal candidate will champion innovation, collaboration, and operational excellence, with responsibility for delivering high-performance video advertising across platforms.

Key Responsibilities:
  • Develop a comprehensive understanding of the VOD media landscape, with a focus on YouTube's role in delivering reach, engagement, and performance outcomes.
  • Collaborate with Media and Planning teams to ensure BVOD & YouTube activity is aligned with broader campaign objectives, driving business growth and revenue.
  • Design and implement high-quality, insight-led rationales for VOD campaigns, highlighting the value and performance capabilities of YouTube formats and audiences.
  • Maintain a deep understanding of market trends across YouTube, BVOD, and programmatic video, informing recommendations and maintaining best-in-class approaches.
  • Work closely with Google and platform partners to activate new YouTube features, beta tests, and innovation opportunities, staying ahead of the competition.
Commercial and Operational Oversight:
  • Manage budgets, pacing, and performance for YouTube and other VOD platforms using DV360, Converge DSP, and CM360, ensuring optimal results and ROI.
  • Implement and manage YouTube-specific billing, reconciliation, and campaign QA processes, ensuring accuracy and efficiency.
  • Monitor and analyze campaign outputs, ensuring they meet client KPIs and audit requirements, with regular performance tracking and proactive optimisations.
People and Team Management:
  • Lead and develop VOD Associates, Managers, and Senior Managers, supporting their growth in BVOD and YouTube campaign delivery and platform fluency, fostering a culture of accountability and precision.
  • Encourage innovation and creativity among team members, promoting a collaborative and dynamic work environment.
Client and Cross-Team Engagement:
  • Serve as the senior point of contact for clients on VOD campaigns, providing expert guidance and support on YouTube performance and planning.
  • Present VOD results and insights at QBRs, strategy sessions, and performance reviews, demonstrating expertise and adding value to client relationships.

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