Digital Solutions Manager

2 days ago

Galway, Galway, Ireland beBeeMarketing Full time €45,000 - €63,000

We are seeking a highly skilled marketing professional to lead all digital activities across our e-commerce website, retail stores and brand.

Key Responsibilities:
  • Email Marketing:
    • Develop and execute email campaigns using Klaviyo
    • Manage automated email flows with agency support
    • Collaborate with agency partners to manage SMS marketing strategy and delivery
  • Social Media & Content:
    • Create engaging social media content across platforms
    • Plan seasonal social campaigns aligned with brand tone and messaging
    • Manage content calendar and brand storytelling across digital touchpoints
    • Monitor and report on performance
  • Paid Advertising:
    • Work with agency partners on Meta and Google Ads strategy
    • Monitor performance and provide input to improve ROI
    • Align paid content with organic campaigns and brand goals
  • Website & E-commerce:
    • Manage daily content/product updates on Shopify website
    • Own image selection, SEO, product merchandising and tagging
    • Ensure strong UX, brand consistency, and seasonal relevance
    • Track and report on e-commerce performance
  • Campaign & Brand Marketing:
    • Plan and deliver marketing campaigns for new collections, gifting periods and key brand moments
    • Project manage lifestyle and e-commerce photo shoots, including shot lists, styling and themes
    • Create radio ads and printed materials to support seasonal campaigns
  • Reporting & Analytics:
    • Track, analyse and report on performance across all digital channels
    • Use insights to improve campaign effectiveness, website conversions and customer retention
    • Confident in using analytics tools (Google Analytics, Shopify reports, Klaviyo dashboards)
  • Retail & B2B Support:
    • Develop POS and in-store marketing materials
    • Support marketing, including events for our retail stores and production mill
    • Work with the B2B team to support wholesale and trade marketing
  • Retention & Customer Experience:
    • Develop and manage loyalty campaigns and post-purchase journeys
    • Ensure communications are aligned across all customer touchpoints
    • Provide occasional customer service support where needed

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