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Digital Strategy Lead

3 weeks ago

Kilkenny, Kilkenny, Ireland beBeeDigitalMarketing Full time €50,000 - €80,000
Job Opportunity

We are seeking a skilled Digital Marketing Manager to lead our digital strategy and drive engagement across various platforms.

The successful candidate will be responsible for developing and implementing digital content strategies that align with our brand values and audience needs.

Key Responsibilities:

  • Manage and grow our digital presence across multiple websites.
  • Develop and implement digital content strategies that are on-brand and audience-focused.
  • Collaborate on CRM development and ensure integration across platforms and workflows.
  • Define, monitor, and report on digital KPIs and performance metrics.
  • Optimise SEO, metadata, UX and site functionality across all platforms.
  • Plan and deliver digital campaigns across Paid Search, Display, Retargeting, and Paid Social.
  • Work closely with the Communications Manager to create and implement effective social and content strategies.
  • Provide clear reporting and insights to stakeholders on channel and campaign performance.
  • Manage a small team to support programme delivery and marketing initiatives.
  • Drive a digital-first mindset across the organisation, working closely with other departments.
  • Manage multiple projects simultaneously, balancing long-term planning with short-term priorities.