Global Demand Generation Specialist

3 days ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €40,000 - €50,000
Job Description

We are seeking a seasoned Marketing Strategist to support our sales team in designing and executing demand generation programs that create pipeline and accelerate revenue.

Key Responsibilities:
  • Develop and execute integrated outbound campaigns that generate leads and support sales goals; partner closely with Business Development Reps (BDRs) to shape messaging and tactics based on market trends and real-time campaign feedback.
  • Lead local event planning and execution, including trade shows, prospect roundtables, and customer engagements; collaborate with sales to ensure event participation supports pipeline goals and develop supporting content for promotion and follow-up.
  • Support content development for campaigns, outreach, and in-market engagement; develop copy for email campaigns, social media posts, blogs, landing pages as part of campaign activity.
  • Identify and evaluate relevant trade associations; manage memberships to maximize value through access to events, member lists, speaking opportunities, and relationship building that supports demand generation and brand visibility.
  • Bring structure and consistency to campaign execution, ensuring effective use of Hubspot to track campaign activity, lead progression, and reporting. Support Sales leadership with daily, weekly, monthly and quarterly analysis.
  • Ensure alignment between sales and marketing by sharing feedback, surfacing opportunities, and staying focused on results.
Role Requirements:
  • 4+ years in B2B marketing, ideally with experience in demand generation and campaign execution.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • Experience working closely with sales teams and a strong understanding of the sales process.
  • Experience across a variety of marketing channels including events, webinars, email, syndicated content, outbound marketing.
  • Familiarity with HubSpot or a similar CRM and marketing automation platform Comfortable using data to evaluate results and make informed decisions Strong project management skills with the ability to prioritize and move quickly.
  • Confident communicator who can collaborate across teams and bring people together Highly adaptable and resourceful, with a bias for action

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