Unlocking Customer Growth through Targeted Marketing Strategies

3 days ago

Galway, Galway, Ireland beBeeAudience Full time €75,000 - €105,000
Key Role: Audience Acquisition Program Manager

This critical role focuses on delivering connected marketing plans across the customer journey, targeting net new growth and audience engagement for flagship events. The position is part of a collaborative team that works together to achieve business objectives.

Responsibilities:
  • Define target audiences in partnership with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives.
  • Align channel leads (Web, Email, Social, Paid Media) with event and launch audience strategies, developing detailed execution and timing plans.
  • Manage promotion timelines in collaboration with Field Marketing, ensuring alignment with business priorities.
  • Coordinate promotional email testing, targeting optimization, and delivery with Global Event Comms and Campaign Services.
  • Report on performance and insights, providing clear recommendations for ongoing optimization.
  • Leverage analytics and work with the data team to refine audience strategies, improve conversion rates, and enhance impact.
  • Implement standardized tracking/tagging to ensure consistent reporting and insight generation.
  • Lead global audience acquisition and launch workstreams, promoting best practices and operational excellence.
Requirements:
  • 7+ years in product / launch marketing, with 5+ years in audience acquisition and event marketing
  • Strong expertise in digital marketing, data reporting, analytics, and deriving actionable insights
  • Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard
  • Skilled in project management, executive communication, and cross-functional collaboration
  • Proven ability to manage complex stakeholder relationships and present to executive audiences
  • Data-driven, adaptable, and solutions-oriented with strong problem-solving skills
Benefits:

The position offers opportunities for professional growth and development, as well as a dynamic and collaborative work environment.

Additional Information:

The role is open to locations in EMEA & US time zones.

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