Digital Marketing Executive

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €82,480 - €124,720
Job Summary

Gong's Revenue AI Platform empowers revenue teams to boost productivity, predictability, and revenue growth. It captures customer interactions, surfaces insights, and powers business success.

We are hiring a Marketing Specialist to scale our paid search and social programs across Google, LinkedIn, and Meta. This is a high-impact role for someone who thrives in a fast-paced environment and brings expertise in paid search and social execution, ABM targeting, and performance optimization.

Responsibilities:
  1. Execute paid social campaigns across LinkedIn and Meta—from audience targeting and creative testing to optimization and reporting.
  2. Manage paid search in partnership with our agency, providing direction on keyword strategy, campaign structure, and efficiency improvements.
  3. Track and analyze performance across channels—measuring CPC, CTR, CVR, pipeline contribution, and ROAS—to inform spend and strategy.
  4. Use tools like Demandbase, 6sense, and LinkedIn Campaign Manager to target high-priority accounts with precision.
  5. Launch and iterate on full-funnel campaigns aligned to segment goals (brand, demand, expansion).
  6. Collaborate with ABM, Content, Creative, and Sales to ensure message-market fit for custom audiences.
  7. Identify and operationalize test-and-learn opportunities; contribute insights to campaign recaps and readouts.
Requirements:
  • Strong knowledge of paid search and paid social platforms (Google, LinkedIn, Meta).
  • Experience with advertising automation tools (e.g., Demandbase, 6sense).
  • Ability to analyze data and make informed decisions about campaign spend and strategy.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and prioritize tasks effectively.

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