Strategic Planner

3 days ago

Dublin, Dublin City, Ireland beBeeConsumer Full time €60,000 - €75,000
About the Role

We are seeking a highly skilled Consumer Insights and Planning Manager to join our team. In this role, you will play a crucial part in shaping the future of our business by driving growth through data-driven insights and strategic planning.

Key Responsibilities:
  • Define and communicate opportunities for growth across our portfolio and key brands to influence the annual business planning process and prioritization.
  • Work with brand and cross-functional teams to enable the creation and execution of outstanding brand business plans, growth drivers, and creative briefs that put the consumer at the heart.
  • Ignite deep and differentiated insight with strong external curiosity, in combination with marketing effectiveness (M&E) to ensure we apply findings to fuel brand growth across campaigns (ATL and BTL) and innovation.
  • Ensure brand strategies are translated to clear opportunities to win at the point of purchase, both in the bar, retail trade, and online, based on sound shopper insight.
  • Build a balanced and vibrant consumer and shopper culture by continually bringing to life the consumer/shopper and their motivations, the on- and off-trade environment, and the cultural context (outside-in thinking).
About You

To succeed in this role, you will need:

  • Knowledge or experience of the alcohol/FMCG world is advantageous, but not mandatory.
  • Previous experience in either an agency or in-house FMCG in research/planning/marketing roles, with a significant focus on strategic thinking and brand, consumer, and shopper planning.
  • Unbridled curiosity for understanding consumers, shoppers, and culture, and the ability to craft powerful and actionable insights and apply this knowledge to opportunities for commercial growth.
  • A persuasive communicator and skilled storyteller - the ability to influence across senior levels and proven track record of landing insight with impact in a simple and compelling narrative.
  • Excellent storytelling skills and the ability to bring people along the journey.
  • An individual who has the ability to influence across senior levels in the business.
  • A good mix of numeric/data-based skills, with passion for creativity and innovation.
  • Resilience and emotional intelligence to build collaborative and powerful relationships.
What We Offer

We offer a range of benefits, including:

  • Flexibility to support your wellbeing and balance your priorities from day one.
  • A wealth of development opportunities to shape your career, through continued learning & development, outstanding training, and the support of passionate peers.
  • A diverse and inclusive culture where everyone feels valued and able to belong.
  • The opportunity to be part of a global and European planning team, with access to one of the world's most respected strategy and insight communities.

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