Customer Engagement Director

24 hours ago

Dublin, Dublin City, Ireland beBeeCustomerEngagement Full time €95,000 - €110,000
Customer Engagement Strategist

We are seeking a senior leader to shape the future of customer relationships.

About the Role:

  • This role will oversee the full customer engagement life cycle, from acquisition to retention.
  • You will lead the development and optimisation of loyalty programs across various channels, ensuring consistently recruits new customers and develops them into regular customers.
  • The successful candidate will leverage customer data and analytics to deliver better targeted, personalised offers and campaigns across multiple channels.
  • Benchmark global best-in-class membership programs and bring innovation to the market.
  • Build deeper customer engagement through seasonal campaigns, partnerships, and member-only benefits.

Key Responsibilities:

  • Lead strategy development and optimisation of loyalty membership programs.
  • Transform loyalty scheme into a market-leading, digital-first proposition, including world-class app, simplified enrolment, one-touch checkout, active tiers, cashback incentives, gamification, and integration with partner schemes.
  • Work with app development team to create an intuitive, best-in-class loyalty app with high engagement.
  • Increase customers identifying themselves in all transactions (in-store and online) and drive measurable improvements in shopping frequency, average transaction value, and long-term retention.
  • Leverage customer data and analytics to deliver better targeted, personalised offers and campaigns across app, email, digital, e-commerce, and in-store channels.
  • Develop campaigns to make customers feel more valued and informed about store offerings and promotions.
  • Benchmark global best-in-class membership programs and bring innovation to the Irish market.
  • Build deeper customer engagement through seasonal campaigns, 3rd party partnerships, and personalised member-only benefits.
  • Manage and motivate a professional team that targets and retains customers effectively.

What You'll Need:

  • A proven track record in loyalty program development and management.
  • Strong understanding of customer data and analytics.
  • Excellent leadership and team management skills.
  • Ability to think strategically and innovate.

Benefits:

  • Opportunity to work on a cutting-edge loyalty program.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.

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