Lead Generation Marketing Specialist

2 weeks ago


Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €90,000
Job Summary

The Marketing Performance Manager will be responsible for ensuring optimal marketing outcomes, presenting insights, analyzing performance, and providing strategic support to drive business growth.

Key Responsibilities
  • Develop and implement data-driven marketing strategies to improve lead generation, quality, and volume.
  • Create engaging online content, supervise graphic designers, and enhance text content for SEO.
  • Understand and leverage TV advertising influence on lead generation, coordinate with production agencies, and manage timely delivery of TV content.
  • Monitor campaign performance daily, analyze trends, test lead distribution channels, and track digital marketing effectiveness across branches.
  • Manage accounting responsibilities, ensure timely financial reports, variance analysis, billing, and maintain controls over client billing.
Requirements
  • Bachelor's degree or equivalent in Marketing, Economics, Engineering, or Business; Master's preferred.
  • Proficient in Excel, PowerPoint, and Google Analytics.
  • Experience with Google Ads, Meta Ads, and other platforms.
  • Advanced HTML and CSS skills.
  • Knowledge of SEO best practices.
  • SQL and database management is a plus.
  • Reliable, autonomous, organized, and able to prioritize tasks.
  • Highly analytical with data-driven decision-making skills.


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