European Business Development Lead
5 days ago
We're looking for a Senior Manager European Strategy who shares our passion for insights-driven leadership and consumer-centric innovation.
This role is part of our Strategic Insights & Analytics team, which drives business growth by uncovering valuable insights from data and connecting the dots across multiple sources.
You'll work closely with our VP of Cereals and the Cereals leadership team to ensure that insight drives our growth objectives.
In this role, you'll lead the Cereal Strategy and Insights teams' contribution to strategy and masterplan development, marketing activity development, and planning and execution of innovation.
Your key responsibilities will include:
- Leading the Cereal Strategy and Insights team as line manager and acting as lead POC for the wider Strategic Insights & Analytics team.
- Steering the Strategic Insights & Analytics team's support for strategic planning, delivering insights-to-opportunities analysis, and partnering with the Cereal team on marketing strategy and masterplan development.
- Driving a more consumer-centric approach to front-end innovation through consumer segmentation and foresight, and leading upstream consumer insight development around category barriers and drivers, brand perceptions, and consumption behavior.
- Enabling more effective decision-making through consumer validation of innovation concepts, foods, packaging, creative, and in-store activation.
To succeed in this role, you'll need:
- Strong experience in research, insights strategy, planning, or a strategic marketing role.
- Client-side experience is an advantage.
- PASSION FOR INSIGHTS AND HUMAN UNDERSTANDING WITH A PROVEN ABILITY TO DEVELOP WINNING STRATEGIES.
- Experience in managing people and developing talent.
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