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Sales and Brand Activation Professional

2 weeks ago

Kilkenny, Kilkenny, Ireland beBee Careers Full time
Key Account Sales Representative

In this exciting role, you will play a key part in driving sales growth and brand awareness in the On-Trade sector. Your primary objective is to enhance distribution and boost the rate of sale for a range of globally acclaimed spirits brands.

You will be responsible for independently managing a core set of accounts within a designated territory, executing the On-Trade brand building plan and activation program. This includes implementing initiatives like Perfect Serve, Sampling, Tailored Competitions, and Menu Presence to increase visibility and drive sales-out.

You will meet Key Performance Indicators (KPIs) such as Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets. Additionally, you will conduct brand training modules for trade professionals, utilizing Brand Managers and Sales Managers when necessary. You will record relevant outlet information through provided technology to track activation and deliver presentations.

Your strong commercial acumen and negotiation skills will enable you to establish and maintain relationships with key wholesalers, customers, and stakeholders at all levels. You will also have experience activating brands in the On-Trade, preferably with a background in bartending, mixology, or hospitality.

The ideal candidate will possess a comprehensive understanding of brand building and practical knowledge of executing commercial strategies. They will be proficient in using data for insightful interpretation and strategic planning, as well as having effective presentation skills. A third-level qualification in Commerce, Management, Marketing, or a related field is desirable but not essential. Industry-related qualifications are also a plus.

This is an excellent opportunity for someone who is ambitious, adaptable, and resilient, with a strong commitment to adding value and maintaining a high work ethic. The successful candidate will be able to influence at various organizational levels and exhibit creativity with an entrepreneurial spirit.

Responsibilities:
  • Independently manage a core set of accounts within a territory to execute the On-Trade brand building plan and activation program.
  • Meet KPIs including Daily Call-Rate, Distribution Growth, Rate of Sale Growth, and Volume Targets.
  • Conduct brand training modules for trade professionals.
  • Record relevant outlet information through provided technology.
  • Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.