Digital Campaign Optimisation Manager

7 days ago


Dublin, Dublin City, Ireland Sky Uk Full time

We're looking for a skilled Digital Campaign Optimisation Manager to lead our digital marketing efforts. As part of our Brand & Marketing team, you'll be responsible for developing and executing effective digital marketing strategies that drive business results.

Key Responsibilities:

  • Develop and implement digital marketing strategies that align with business objectives.
  • Manage digital marketing campaigns across various channels, ensuring optimal performance and ROI.
  • Collaborate with cross-functional teams to identify and capitalise on new business opportunities.
  • Conduct thorough analysis of campaign data, identifying areas for improvement and implementing interventions as necessary to drive business results.
  • Spearhead the development of best practices for reporting and measurement, leveraging the latest tools and technologies.
  • Stay up-to-date with industry trends and developments, applying this knowledge to inform marketing strategy and improve performance.

Requirements:

  • A strong understanding of digital marketing principles and practices.
  • The ability to develop and execute effective digital marketing strategies that drive business results.
  • A proven track record of managing large-scale, complex digital marketing campaigns while reducing costs per result while maintaining quality standards.
  • Experience managing substantial PPC budgets in-house or agency roles.
  • Strong analytical skills, with proficiency in Microsoft Office programs, web analytics platforms, DSPs, social platforms, dashboard solutions, and ideally ad operations knowledge.


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