Head of Digital Experience

2 weeks ago

Dublin, Dublin City, Ireland beBeeDigital Full time €98,300 - €124,900

Seeking a high-performing digital leader to drive online revenue and improve customer retention across skincare products and skin consultancy platforms.

Key Responsibilities:
  • Strategic development of e-commerce pages, product bundles, and conversion-focused promotions.
  • Ongoing optimisation of lifecycle marketing via email and SMS campaigns — including welcome flows, abandoned cart reminders, replenishment nudges, and post-purchase education.
  • Leadership of TikTok Shop: from product listings to creator partnerships and platform-native campaigns.
  • Development of a performance-led affiliate program using platforms like LTK, RewardStyle, and Amazon Affiliates.
  • Expansion and retention of subscription offering aligned to skincare regimens and customer behaviour.
  • Delivery of loyalty initiatives that increase repeat purchases and deepen brand engagement.
  • Data-driven decision making with focus on key digital KPIs.
  • Cross-functional collaboration with Brand, Creative, and Content teams to align digital activities with campaign narratives and product launches.
Requirements:
  • 6+ years' experience in B2C digital marketing and e-commerce — ideally within skincare, beauty, wellness, or lifestyle sectors.
  • Proven success in driving direct-to-consumer growth through end-to-end digital strategy and execution.
  • Skilled in leading digital transformation initiatives, platform builds, data integration, performance marketing, and customer journey optimisation.
  • Hands-on expertise with Shopify, Google Analytics, Klaviyo, Meta Ads Manager, and affiliate platforms.
  • Data-led decision maker with deep commercial acumen, confident managing budgets, reporting performance, and forecasting growth.
  • Experienced team leader and mentor who thrives in agile environments.

We are looking for an experienced digital professional to join our team as Head of Digital. As a key member of the leadership team, you will be responsible for developing and executing a comprehensive digital strategy that drives business growth and improves customer experience.

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