Head Of Digital

13 hours ago

Dublin, Dublin City, Ireland The People Group Full time

Skingredients an award-winning, results-driven skincare range, and The Skin Nerd, Ireland's leading skin consultancy platform is looking for a high-performing Head of Digital to own and accelerate digital growth across their entire ecosystem.
This is a pivotal leadership role for a commercially minded digital expert who can blend strategic vision with hands-on execution.
You'll take full ownership of their digital channels to drive online revenue, improve customer retention, and maximise lifetime value.
What You'll Lead:
Strategic development of landing pages, product bundles, and conversion-focused promotions.
Optimisation of lifecycle marketing via Klaviyo email & SMS — including welcome flows, abandoned cart, replenishment nudges, and post-purchase education.
Ownership of TikTok Shop: from product listings to creator partnerships and platform-native campaigns.
Development of a performance-led affiliate program using platforms like LTK, RewardStyle, and Amazon Affiliates.
Expansion and retention of their subscription offering, aligned to skincare regimens and customer behaviour.
Delivery of loyalty initiatives that increase repeat purchases and deepen brand engagement.
Reporting on all key digital KPIs,with a focus on data-driven, revenue-generating decisions.
Cross-functional collaboration with Brand, Creative, and Content teams to align digital activities with campaign narratives and product launches.
Who You Are:
6+ years' experience in B2C digital marketing and eCommerce — ideally within skincare, beauty, wellness, or lifestyle sectors.
Proven success in driving DTC growth through end-to-end digital strategy and execution.
Skilled in leading digital transformation initiatives, platform builds, data integration, performance marketing, and customer journey optimisation.
Hands-on expertise with Shopify, GA4, Klaviyo, Meta Ads Manager, and affiliate platforms.
Data-led decision maker with deep commercial acumen, confident managing budgets, reporting performance, and forecasting growth.
Experienced team leader and mentor who thrives in agile, entrepreneurial environments.
To apply send your CV to ****** through our website
For more information on this role call
Location:
Dublin City - Hybrid
Salary:
Competitive
Job Ref:
9464EK
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