Senior Customer Insights Manager

5 days ago

Dublin, Dublin City, Ireland beBeeCustomer Full time €80,000 - €120,000

Job Description

Away From Home (AFH) is a strategic channel for PepsiCo's Snack 2030 Strategy, driving business growth and unlocking new opportunities. This role focuses on deepening customer understanding and shopper insights within AFH, enhancing the business's competitive edge.

The successful candidate will drive comprehensive shopper and customer insights, leveraging data to inform key decisions and strategies. Strong analytical skills are required to distil complex data into actionable insights, with a focus on delivering tangible results.

This role involves close collaboration with stakeholders across the organization, providing data-driven recommendations and supporting top-to-top meetings and tenders.

Key Responsibilities

  • Lead shopper and customer understanding to deliver the Win More & Sell More agenda through in-depth analysis and interpretation of market trends.
  • Develop and implement strategies to enhance customer satisfaction and retention, driving long-term business growth.
  • Provide data-driven recommendations to senior stakeholders, supporting informed decision-making.
  • Analyse and interpret channel and sub-channel dynamics, identifying opportunities and challenges within the AFH channel.
  • Monitor market trends, competitor activities, and consumer behaviors, staying up-to-date with industry developments.

Requirements

  • Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
  • Proven experience in market research, data analysis, and/or customer insights within the Food & Beverages industry.
  • Strong analytical skills, with ability to distil complex data into meaningful themes and insights.

Benefits

This role offers a unique opportunity to drive business growth and enhance customer satisfaction. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a collaborative mindset.

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