Senior Business Strategist

2 weeks ago

Limerick, Limerick, Ireland beBeeMarketing Full time €90,000 - €110,000

The role of the Product Marketing Manager is to develop and implement strategic marketing plans across the product lifecycle.

Responsibilities:
  • Collaborate with senior leadership to link priorities, projects, and plans
  • Drive business goals through cross-functional collaboration
  • Align mid-term marketing strategy and annual plans to drive business goals and brand perception improvement
  • Develop go-to-market strategy in close collaboration with product management and sales
  • Develop value proposition, claims, and messaging aligned with brand guidelines
  • Ensure successful execution of global and regional product launches
  • Understand and use customer personas and buyer journeys to develop marketing strategy
  • Review and approve campaign tactics and marketing materials using a solid understanding of advertising compliance
  • Engage with customers and subject matter experts to gain understanding of markets and customer needs
  • Establish objectives for campaigns and channels including customer meetings and events
  • Provide measurable input to marketing processes, systems, and operational plans
  • Manage large complex marketing initiatives involving cross-functional teams
Requirements:
  • Bachelor's degree in marketing or business required
  • 7-10 years of experience in strategic marketing
  • Experience in developing effective marketing strategies and plans that drive business goals
  • Global travel will be required
  • Analytical skills with an operations mindset
  • Experience working with sales and marketing teams
  • Experience in brand management and product marketing
  • Willingness to travel on company business as required

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