Senior Marketing Manager

24 hours ago

Cork, Cork, Ireland Teamworx Ltd Full time

Teamworx are delighted to be recruiting for a marketing manager based in Cork.
This is an excellent opportunity to join a family business with over 100 years experience providing superior customer service and an excellent experience to all its customers.
As part of the Management Team, the Marketing Manager has overall authority for execution of the annual Marketing Plan and reporting on the effectiveness of marketing activities.
The Marketing Manager is also responsible for the day to day management of the marketing team and budget.
We are looking for an ambitious and results driven Marketeer who is excited by challenge, is passionate about brand marketing and loves being part of a creative marketing team.
*Excellent package and benefits available for the successful candidate*
Role and Responsibilities
Leadership:
Closely working with the Retail Director to determine needs and co-ordinate marketing activities.
Collaborate weekly with the Ecommerce Manager to ensure all brand and offline activities integrate with online activity.
Closely working with the Head of Sales (HoS) and Head of Retail (HoR) to ensure their marketing needs are being met on an on-going basis to include review meetings every 2 weeks.
Leading, motivating and developing the Marketing team to deliver on Marketing Plan and Marketing activities.
Protecting and developing our brand across all markets.
Building customer relationships at every opportunity.
In conjunction with RD set appropriate KPIs for team and each team member.
Manage vendor relationships effectively – evaluate vendors on regular basis, provide clear briefs and annual reviews of effectiveness.
Marketing Plan
Responsible for the Implementation of a results-focused Marketing Plan delivered within budget.
Consulting with Retail Director to ensure Marketing Plan is "on brand".
Carry out cost benefit analysis on marketing initiatives.
Communicating the Annual Marketing Plan to all stakeholders of the business.
Create metrics reports (KPIs) on marketing activities and carry out reviews of past campaigns.
Create monthly report on progress against plan, and budget.
Marketing Team
Lead and develop Marketing team.
Maintain effective internal communications within marketing team and other departments, to ensure all relevant people are kept informed of marketing objectives.
Conduct weekly 1:1 meetings with each team member to review goals, issues and development needs.
Monitor, review and update the roles and activities of marketing team members to ensure effective team performance.
Lead weekly marketing team meetings.
Marketing Activities
Creating and implementing integrated marketing programs across platforms, including PR/communications, brand enhancing activities and above the line advertising campaigns.
Plans and oversees all advertising and promotion activities across all GPG brands and territories.
Work closely with all agencies with continual assessment of campaigns and effectiveness.
Monitor and report on competitor marketing activities.
Co-ordinate marketing campaigns with sales activities.
Knowledge Skills and Experience
3+ Years' Marketing experience in a management role.
Experience managing external marketing agencies.
Excellent written and communications skills.
Ability to manage different projects at the same time.
Good analytical skills, able to respond to results and research.
Proven track record in a similar role.
For more information on this amazing new opportunity call Denise on
#J-18808-Ljbffr

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