Marketing Manager

2 months ago

Dublin, Ireland Diageo Full time

Description

:

Marketing Manager

Location: Guinness Storehouse, Dublin

Type: Permanent, Full-time

Closing date: 26th July

About Us
Guinness Storehouse is a world class, world first innovation. Guinness Storehouse is a seven-story immersive Brand Experience, including the Guinness Flagship Retail shop, world famous Gravity Bar & Connoisseur bar along with a high-profile events area; all of which aim to provide the ultimate Visitor experience.

Guinness Storehouse welcomes 1.5 million visitors per annum and has been named the world’s Leading Beer Tour Visitor Experience.

Diageo Brand Homes are a special platform for us to engage, entertain, and educate guests directly – whether they are brand adorers or just curious about beer. Our guests can learn how Guinness is made and how to enjoy it in surprising ways.

Feel inspired? Create a future worth celebrating with us
 

Purpose of the Role

Build a brand strategy designed to deliver against:

Commercial (NSV and Volume) for each brand home

Customer (NPS improvements and Product Developments

Culture (various critical metrics measured in conjunction with the Senior PR and Culture Manager)
 

This role reports into the Head of Commercial Growth and Digital and has two direct reports, an Assistant Brand Manager and a Brand Manager.

Internal partners are across the organisation, and include cultural events, innovation, visitor experience, retail, digital and B2B. This team will provide support to the B2B team for collateral support for all external trade events.

Additional key internal partners are the global brand marketing teams, local domestic marketing teams, consumer planners and design leads to ensure brand home direction is aligned with brand objectives.

Key external collaborators include industry bodies such as Tourism Ireland, Failte Ireland as well as several agency partners. This role is required to proactively identify and pursue collaborative partnership opportunities with key tourism partner bodies on relevant marketing campaigns across the year.
 

Accountabilities

1 - Drive Commercial Performance through brilliant marketing.

Finding the right balance between creativity and commerciality that the marketing plans for each brand home deliver the agreed footfall and yield budgets.

Build clear and inspiring marketing plans with the brand purpose at the heart of the thinking and bring that purpose to life in culture with creative magic and flair.

Develop and oversee fully integrated culturally relevant campaigns in partnership with the marketing team and deliver with creative flair.

Have a deep understanding of each element of the experience, understanding the performance of each and “course correcting” as required.

This role will oversee a sizeable A&P budget across the 4 Brand Homes

2- Improve Customer Experience and Ensure Brand Consistency.

Create a “healthy tension” with the Operational team to ensure that the NPS score is improving in line with critical metrics.

Ensure that the brand look and feel is consistent and in line with the brand books across all consumer touchpoints.

3- Enhance our Cultural Connection with Consumers

Work closely with the Senior PR and Culture Manager to ensure that we meet annual critical metrics to strengthen our connection with our key personas.

4 - Ensure that we are fully leveraging our Consumer Personas.

Make sure that we fully utlise our customer insights for Commercial, Customer and Cultural enhancement across all elements of the marketing mix.

Qualifications and Experience Required

Likely to have worked at a Marketing Manager level in 2-3 other companies in a combination of FMCG and Leisure/Experiences footfall driven organisations.

Educated to Graduate level, preferably within marketing or a business-related subject.

Demonstrable experience in leading and delivering marketing campaigns across paid and earned formats is an essential requirement for this role.

Highly skilled in the management of detailed projects from beginning to end brilliantly – a “multi-tasker”, with a strong sense of urgency to deliver outstanding business results, and an ability to recognise course correction requirements.

Excellent communication skills both written and verbal.

Understands how to manage, motivate and mobilise individuals and teams e.g. agency partners, internal collaborators.

Desirable: experience in leisure footfall driven companies, with proven track record of success

A self-starter with leadership capability and an ability to identify new and progressive routes to deliver breakthrough plans for Irish Brand Homes

Working with Us

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

Contemporary work life balance policies and wellbeing activities

Contributory pension scheme

Competitive annual bonus (dependent on performance)

Generous holiday allowance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2024-07-12

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