Marketing Manager

5 months ago

Dublin, Ireland Diageo Full time

Description

:

Marketing Manager

Location: Guinness Storehouse, Dublin

Type: Permanent, Full-time

Closing date: 26th July

About Us
Guinness Storehouse is a world class, world first innovation. Guinness Storehouse is a seven-story immersive Brand Experience, including the Guinness Flagship Retail shop, world famous Gravity Bar & Connoisseur bar along with a high-profile events area; all of which aim to provide the ultimate Visitor experience.

Guinness Storehouse welcomes 1.5 million visitors per annum and has been named the world’s Leading Beer Tour Visitor Experience.

Diageo Brand Homes are a special platform for us to engage, entertain, and educate guests directly – whether they are brand adorers or just curious about beer. Our guests can learn how Guinness is made and how to enjoy it in surprising ways.

Feel inspired? Create a future worth celebrating with us
 

Purpose of the Role

Build a brand strategy designed to deliver against:

Commercial (NSV and Volume) for each brand home

Customer (NPS improvements and Product Developments

Culture (various critical metrics measured in conjunction with the Senior PR and Culture Manager)
 

This role reports into the Head of Commercial Growth and Digital and has two direct reports, an Assistant Brand Manager and a Brand Manager.

Internal partners are across the organisation, and include cultural events, innovation, visitor experience, retail, digital and B2B. This team will provide support to the B2B team for collateral support for all external trade events.

Additional key internal partners are the global brand marketing teams, local domestic marketing teams, consumer planners and design leads to ensure brand home direction is aligned with brand objectives.

Key external collaborators include industry bodies such as Tourism Ireland, Failte Ireland as well as several agency partners. This role is required to proactively identify and pursue collaborative partnership opportunities with key tourism partner bodies on relevant marketing campaigns across the year.
 

Accountabilities

1 - Drive Commercial Performance through brilliant marketing.

Finding the right balance between creativity and commerciality that the marketing plans for each brand home deliver the agreed footfall and yield budgets.

Build clear and inspiring marketing plans with the brand purpose at the heart of the thinking and bring that purpose to life in culture with creative magic and flair.

Develop and oversee fully integrated culturally relevant campaigns in partnership with the marketing team and deliver with creative flair.

Have a deep understanding of each element of the experience, understanding the performance of each and “course correcting” as required.

This role will oversee a sizeable A&P budget across the 4 Brand Homes

2- Improve Customer Experience and Ensure Brand Consistency.

Create a “healthy tension” with the Operational team to ensure that the NPS score is improving in line with critical metrics.

Ensure that the brand look and feel is consistent and in line with the brand books across all consumer touchpoints.

3- Enhance our Cultural Connection with Consumers

Work closely with the Senior PR and Culture Manager to ensure that we meet annual critical metrics to strengthen our connection with our key personas.

4 - Ensure that we are fully leveraging our Consumer Personas.

Make sure that we fully utlise our customer insights for Commercial, Customer and Cultural enhancement across all elements of the marketing mix.

Qualifications and Experience Required

Likely to have worked at a Marketing Manager level in 2-3 other companies in a combination of FMCG and Leisure/Experiences footfall driven organisations.

Educated to Graduate level, preferably within marketing or a business-related subject.

Demonstrable experience in leading and delivering marketing campaigns across paid and earned formats is an essential requirement for this role.

Highly skilled in the management of detailed projects from beginning to end brilliantly – a “multi-tasker”, with a strong sense of urgency to deliver outstanding business results, and an ability to recognise course correction requirements.

Excellent communication skills both written and verbal.

Understands how to manage, motivate and mobilise individuals and teams e.g. agency partners, internal collaborators.

Desirable: experience in leisure footfall driven companies, with proven track record of success

A self-starter with leadership capability and an ability to identify new and progressive routes to deliver breakthrough plans for Irish Brand Homes

Working with Us

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

Contemporary work life balance policies and wellbeing activities

Contributory pension scheme

Competitive annual bonus (dependent on performance)

Generous holiday allowance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2024-07-12

  • Digital Marketing Manager

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are...

  • B2B Marketing Manager, SAAS

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. The ideal person will be a hands-on self-starter, take ownership of...

  • Marketing Campaign Manager

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Marketing Campaign Manager (CRM) to join one of Ireland’s top utility brands. This role joins an award-winning team during a phase of significant growth. Why this role might be for you: Join a great team and organisation Full benefits list including bonus, pension, 25 days annual leave, fully paid...

  • Marketing & Digital Executive

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    Reporting to the Marketing Director, the Marketing Executive will support the Marketing team on the delivery of key operational and strategic marketing objectives to grow the brand. Why this Marketing Executive role might be for you: Working closely with the Marketing Director to develop full TTL Campaigns Manage major sporting sponsorship...

  • Marketing People Ltd | Key Account Manager

    1 week ago

    Dublin, Ireland Marketing People Ltd Full time

    About the company This is an exciting opportunity to come on board as a Key Account Manager with a leader in sales and marketing in Ireland, known for extensive experience and dedication to building lasting brands. Excels in creating cost-effective sales strategies tailored to each client's goals, delivering high-quality results. About the role As a Key...

  • Retention Marketing Specialist – ECommerce

    8 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen to create a Retention & CRM Marketing function for a growing Irish ECommerce & Retail group trading globally. You will have a track record of working in a fast-paced environment and delivering on ambitious growth targets through driving customer engagement, purchase frequency and lifetime value. The role will report to the...

  • Senior Marketing Executive – B2C Brand

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for an experienced Senior Marketing Executive to join the team of an international Irish tourism brand developing and creating Through the Line campaigns across UK, Ireland and Europe. Why this Senior Marketing Executive role might be for you: Develop creative campaigns from initial concept through to activation ...

  • Marketing People Ltd | Account Executive FMCG | dublin

    2 weeks ago

    Dublin, Ireland Marketing People Ltd Full time

    About the company Were working with a prominent distributor of consumer goods, represents renowned market brands in Food, Household, and Personal Care sectors across the nation. This is an exciting opportunity to join a dynamic and growing organisation. This is a highly successful business that delivers results through its people and culture. The ideal...

  • Customer Value Management

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    We have an exciting opportunity for a skilled Customer Value Management (CVM) leader to join a high profile utility organisation. This is a great place to work with a friendly working environment, nice atmosphere and an award winning team. Recent winners of an All-Ireland Marketing Award as well as holders of the Business Working Responsibly Mark and...

  • Retention Ops Manager

    7 months ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Retention Operations Manager (CRM) to join one of Ireland’s top utility brands. This role joins an award-winning team during a phase of significant growth. Why this role might be for you: Join a great team and organisation Full benefits list including bonus, pension, 25 days annual leave, fully paid...

  • Regional Manager

    7 months ago

    Dublin, Ireland Standout Field Marketing Full time

    Overview Regional Manager Ideal location: Dublin/Midlands (team operate across ROI and Belfast) Up to €45k + up to 10% bonus, electric vehicle + other benefits including private health care, annual leave purchase and awesome discounts! Would you like to represent a business that contributes to a healthier and more sustainable way of...

  • Marketing Manager

    6 months ago

    Dublin, Ireland GRENKE UK Full time

    Location : Sandyford, Dublin 18.   Objectives As an experienced Marketing Manager  with a strong digital focus you are responsible for our local Marketing and Digital Lead Generation Strategy. Your ultimate goal is to build local brand awareness, drive sales online and bring traffic to our website. Reporting to the Managing Director, with...

  • Marketing Manager

    6 months ago

    Dublin, Ireland Prosperity Full time

    We are looking for a creative Marketing Manager who can elevate our client’s brand and reputation through storytelling, ideation, and innovation, while nurturing and inspiring their in-house creative and digital teams The ideal candidate will have experience activating marketing campaigns from start to finish and collaborating with cross-functional...

  • Territory Manager

    7 months ago

    Dublin, Ireland Standout Field Marketing Full time

    Overview Would you like to represent a business that contributes to a healthier and more sustainable way of living? Are you looking for a fresh start to 2024? Package: €29k per annum, performance bonus, daily lunch allowance, electric car & other attractive benefits incl. annual leave purchase, discounts & more… Territory covers: Dublin...

  • Growth Marketing Manager, Emerging Markets

    3 months ago

    Dublin, Ireland CLIO Full time

     is more than just a tech companywe are a global leader that is transforming the legal experience for all by while . Summary: Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clios growth to date has been in North America, a key focus for...

  • Commercial Marketing Manager

    1 month ago

    Dublin, Ireland Manna Full time

    Manna is on a mission to revolutionize delivery services through innovative technology and sustainable practices. We are looking for a dynamic Commercial Marketing Manager to drive our brand forward and engage customers across various channels As the Commercial Marketing Manager at Manna, you will be responsible for developing marketing strategies...

  • Product Marketing Manager

    6 months ago

    Dublin, Ireland OCLC Full time

    You have a life. We like that about you. At OCLC, we believe you'll do the best work of your life when you're living the best life possible. We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one. Technology with a...

  • Product Marketing Manager

    3 weeks ago

    Dublin, Ireland Tate Full time

    At Tate we are passionate about everything we do. As an independent brand, operating within the Kingspan Group, Tate has been recognised worldwide as an industry leader in the development and manufacture of data centre infrastructure solutions, for over 60 years.  We have invested heavily in the best available manufacturing tools and equipment needed to...

  • Sales & Marketing Manager

    3 months ago

    Dublin, Ireland Plaza Hotel Tallaght Full time

    Join our fabulous team at The Plaza and Tallaght Cross Hotels as a Sales & Marketing Manager!You will be responsible for maximising the sales potential and achieving revenue budgets via bedrooms, conference rooms, functions & food & beverage.About UsWelcome to The Plaza Hotel Dublin with 122 ensuite bedrooms, state of the art conference facilities...

  • ROI Marketing Manager

    6 months ago

    Dublin, Ireland Boots Full time

    Reporting to the Head of Marketing you will work cross functionally with the Irish Category Team, Irish Marketing Team and UK Marketing Teams and oversee the creation, management, development and publishing of our social media and content strategy. This Social Media Manager ensures we deliver key content to our customers and audiences in line with our...